Firestone and Sofar Sounds bring the magic of live music

Jan, 17 2018

Firestone and Sofar Sounds bring the magic of live music

New partnership organises exclusive, secret concerts throughout Europe

Firestone, the iconic tyre brand, and experiential company Sofar Sounds team up to host five secret concerts in February and March 2018 in different cities across Europe. This partnership is an opportunity for Firestone and Sofar Sounds to promote their shared mission: to support emerging musical talent and create an authentic music experience for artists and fans alike.

Based on the concept of Sofar gigs, the ‘Sofar by Firestone’ initiative will transform everyday spaces, from living rooms to retail stores, into spectacular venues for music-lovers to enjoy live performances in an intimate environment. Split into three acts; each concert will feature a lineup of secret artists curated by Sofar that reveal their identity when the show starts. The concerts will take place February-March 2018 in Milan, Barcelona, Paris, Warsaw and Hamburg.

A shared musical connection
countries and cultures together. "We are happy to have a partner that believes in the power of music and shares our values,” explains Sofar Sounds co-founder Rafe Offer. "With 'Sofar by Firestone’, we continue to create welcoming spaces that invite communities to experience the magic of live music.”

Firestone has been bringing people together through music since 1928 when founder Harvey Firestone launched the first sponsored radio programme, the Voice of Firestone. An innovative music platform for its time, similar to Sofar Sounds today, the Voice of Firestone brought people of all ages together to discover new music and enjoy live performances.

Firestone and Sofar Sounds bring the magic of live music

"At Firestone, we remain faithful to our founder's legacy by developing quality and reliable tyres for more than a century but also by supporting authentic, year-round music experiences,” explains Thierry Jupsin, Brands Marketing Director. “These live music events range from big-name festivals on the Firestone Music Tour to local talent shows and grassroots events like Sofar Sounds.”

Attend a secret show
Interested in discovering the latest music in a warm and inviting atmosphere? Music-lovers looking for a unique music experience can win tickets to a ‘Sofar by Firestone’ gig by keeping an eye on the Firestone Facebook page and on

Firestone and Sofar Sounds bring the magic of live music

For more information, contact:

Photo Credit : Jane Jimenez,