Bridgestone EMEA establishes new Executive roles

Mar, 06 2017

Laurent Dartoux

  • Two new roles to drive profitable growth in EMEA
  • Both members of Executive Committee reporting to Paolo Ferrari, CEO & President and became effective 01 March 2017
  • Laurent Dartoux appointed Chief Strategy and Marketing Officer (CSMO)
  • Newcomer Riccardo Cichi appointed as Chief Sales Officer (CSO)

Laurent Dartoux has been appointed Chief Strategy & Marketing Officer (CSMO) for Bridgestone EMEA. He will drive end-to-end new product and solutions development, strategic partnerships as well as Brands Marketing. Laurent will also be a board member of Speedy and the BRISA Bridgestone Sabanci JV in Turkey. He will continue to be a member of the Executive Committee (EXCO) and Officer of the Bridgestone Corporation.

Riccardo Cichi has been appointed Chief Sales Officer (CSO) for Bridgestone EMEA. He will drive top line sales and financial performance through the management of the EMEA Regions. Riccardo will also become a member of Executive Committee (EXCO).

Riccardo joins Bridgestone from Pirelli North America where he successfully led the sales organization in the United States, Canada and Mexico.