Bridgestone EUROPE

Bridgestone announces price increases across all brands

Feb, 20 2017

Due to rising raw material costs, Bridgestone Europe is announcing an average price increase by category of up to 8% in its Car, Van, SUV and Motorcycle ranges. This will be valid for all brands. The increase will come into effect on 01 April 2017 for summer tyres and 01 May 2017 for winter tyres.

Bridgestone will continue to closely monitor raw material pricing to ensure they can develop and deliver innovative tyres and related solutions. 




Media information:

Colin Hensley: +32 475 97 63 07

Further media assests can be found at our Bridgestone Newsroom

About Bridgestone EMEA (Europe, Middle East and Africa)

Bridgestone EMEA, with headquarters in Brussels, Belgium, is a wholly owned subsidiary of Tokyo-based Bridgestone Corporation, the world’s largest tyre and rubber company. Bridgestone EMEA operates in more than 60 countries and has over 18200 employees. Across the region it has 14 tyre and tyre related plants, a major R&D Centre and a proving ground. Bridgestone EMEA’s premium tyres are sold in Europe, Middle East, Africa and globally.