Discover the new Firestone truck and bus tyre website ... and find the right tyre for the job!

Jul, 02 2016

new Firestone truck and bus website

Firestone has created a new high-performance website for its truck and bus tyre business in Europe.

Fast and smooth …easy to read …in-depth tyre information …tyre finder …dealer locator …perfect for mobile devices: the new Firestone truck tyre site gives fleet managers and tyre professionals everything they need to manage their tyres better and select the right tyre for the job.

Online from 1st July in 14 languages for 17 countries, the new truck and bus tyre website is now available on            

“The new website is another step forward for the Firestone brand revitalisation in Europe – a programme supported by major investments in product development and marketing” says Harald Van Ooteghem, Bridgestone Europe.

Complete information

The site design mirrors Firestone brand personality: friendly, fresh, reliable and easy-to-use, presented under the brand banner “Freedom to drive”. Content is comprehensive with tyre information that includes features, benefits, technologies and EU label grades on the full truck and bus tyre line-up. What’s more, it offers visitors a simple-to-use “tyre finder” and a direct link to recommended dealers via the “dealer locator” tool.

Mobile responsive

The world is going mobile, and smartphones have become our most trusted companions. The Firestone site is designed for seamless mobile access, while in no way degrading the large-screen desktop experience. No need to pinch your phone screen or zoom in to read content! All visitors automatically experience the format best suited to their screen – phone, tablet or PC.

Freedom to drive

The Firestone brand is legendary in the USA and boasts an impressive list of achievements on road, farm and race track.  Bridgestone, the world’s largest tyre and rubber company, acquired Firestone worldwide in 1988. It is now investing heavily to spread the Firestone word in Europe with a comprehensive range of tyres, developed and manufactured with the latest technology, backed by innovative marketing.