Firestone steps up European brand revival with new website

Jul, 22 2015

Firestone has developed a new website for its growing number of customers in Europe. As from July 2015, drivers everywhere can visit and choose from 14 languages covering 18 countries.

The site supports the European revival of the Firestone brand with its very competitive new tyre line- up and marketing package targeting young-at-heart drivers who aspire to the “freedom to drive”.

Responsive approach, practical solutions

The new Firestone website has a vibrant, young look and feel. The design is responsive to give you a perfect experience on any device: mobile, tablet or pc. The site presents the Firestone product line-up in a clear and simple format. The easy product search and store finder make it as simple as possible to find the right tyre for your vehicle and then the nearest tyre dealer in any part of Europe. 

The site also tells Firestone’s dynamic 115-year story and lets you experience the brand through the Firestone Music Tour – an original sponsorship programme with major rock festivals, animated by a team of Firestone “roadies” that criss-cross Europe throughout the summer. The event is backed by a pan-European social media campaign, festival activities and local promotions.

Firestone aims to keep the site fresh and update it regularly with news and new product information. Sections for Firestone’s large Truck & Bus tyre business and Agricultural tyres will be added shortly.

Freedom to drive

The renewed website comes as a second digital initiative after setting up Firestone’s presence on social media earlier this year on Facebook and Instagram. The Firestone brand is legendary in the USA and boasts an impressive list of achievements on and off the race track. Bridgestone, the world’s largest tyre and rubber company, acquired Firestone worldwide in 1988. It is now investing heavily to spread the Firestone word in Europe with a comprehensive range of tyres, developed and manufactured with the latest technology, backed by an innovative marketing programme aimed at the young-at-heart who love the “freedom to drive”.