The site also tells Firestone’s dynamic 115-year story and lets you experience the brand through the Firestone Music Tour – an original sponsorship programme with major rock festivals, animated by a team of Firestone “roadies” that criss-cross Europe throughout the summer. The event is backed by a pan-European social media campaign, festival activities and local promotions.
Firestone aims to keep the site fresh and update it regularly with news and new product information. Sections for Firestone’s large Truck & Bus tyre business and Agricultural tyres will be added shortly.
Freedom to drive
The renewed website comes as a second digital initiative after setting up Firestone’s presence on social media earlier this year on Facebook and Instagram. The Firestone brand is legendary in the USA and boasts an impressive list of achievements on and off the race track. Bridgestone, the world’s largest tyre and rubber company, acquired Firestone worldwide in 1988. It is now investing heavily to spread the Firestone word in Europe with a comprehensive range of tyres, developed and manufactured with the latest technology, backed by an innovative marketing programme aimed at the young-at-heart who love the “freedom to drive”.