Along with a comprehensive and accessible presentation of the entire commercial products range – from truck and bus tyres to agricultural and off-the-road tyres – the new website also features a sophisticated Tyre Finder tool to help visitors find the right tyre for their application.
The new Bridgestone Europe Commercial Website not only offers complete product information but also a complete online experience. The latest technology in navigation ensures a highly pleasant, accessible and above all functional environment for visitors to the site. The site is compatible with tablets and will be fully optimized for all mobile devices in the near future.
In terms of content, visitors will find full details on the entire range of commercial products including the flagship range of fuel-efficient ECOPIA truck tyres, the new generation of versatile and multi-purpose Regional tyres, the first in the range of Bridgestone premium agricultural tyres and the extensive, world-renowned range of off-the-road tyres.
Beyond mere product descriptions, the new site offers a fascinating behind-the-scenes look at the technologies and processes behind each tyre and the benefits they offer to the end-user.
"We have listened to our clients and based on their advice developed a new user-friendly Tyre Finder, adapted to today’s needs and customer requirements," says Harald Van Ooteghem, Senior Manager Marketing Planning, Bridgestone Europe.
One key feature of the site is the ability to find the right Bridgestone tyre for any application via a number of different routes. Whether or not the visitor is looking for a precise tyre model or size or one to fit a specific vehicle or application, the sophisticated integrated Tyre Finder search engine offers expert guidance and advice. The same goes for the Downloads section of the site which contains a comprehensive range of support materials in multiple formats.
The website is currently available in English, French, German, Italian, Polish and Spanish with other language versions in the pipeline for the coming months. As such, Bridgestone Europe aims to reach all stakeholders, all over Europe from end-users and fleet managers to tyre professionals and dealers.
For more information, visit the website for yourself: www.bridgestone.co.uk
About Bridgestone EMEA (Europe, Middle East and Africa)
Bridgestone EMEA, with headquarters in Brussels, Belgium, is a wholly owned subsidiary of Tokyo-based Bridgestone Corporation, the world’s largest tyre and rubber company. Bridgestone EMEA operates in more than 60 countries and has over 18200 employees. Across the region it has 14 tyre and tyre related plants, a major R&D Centre and a proving ground. Bridgestone EMEA’s premium tyres are sold in Europe, Middle East, Africa and globally.