Bridgestone sets new winter safety standards with Blizzak LM001*

Feb, 20 2014

LM001 launch event

Safety under all conditions is the number one concern for most drivers, especially in winter.

Safety under all conditions is the number one concern for most drivers, especially in winter. However, this no longer means driving only on snow: a winter can be wet, cold, dry, snowy, icy, and Bridgestone makes sure you are ready to face all scenarios!

Pursuing its commitment to continuously improving its products for your safety, Bridgestone is set to raise the bar once again for winter tyre performance with the launch of Blizzak LM001 on the market in September 2014.

In extensive testing, the new lamellen Blizzak LM001 is a step above its predecessor, particularly in snow, wet and wear life. The first stage of a two-step improvement programme for Bridgestone’s winter range was the introduction of the Blizzak LM-32s tyre in August 2013 for drivers of wide-rim, high-performance cars. The outstanding performance of the LM-32s won it the prestigious “TÜV Performance Mark”.

With Blizzak LM001, Bridgestone has now deployed its latest winter tyre construction and pattern technologies for the benefit of compacts, mid-sized cars and executive models, giving everyday motorists higher levels of confidence, control and safety in snow and wet. 

“With the new Blizzak LM001, Bridgestone now has a complete range of lamellen tyres offering drivers high levels of safety, whatever the type of car or winter conditions” says José-Enrique Gonzalez, Director Marketing, Bridgestone Europe.

Safety in snow and wet
The directional pattern of the new LM001 features a “full lug” design which gives better snow traction and braking than its predecessor*, while Bridgestone’s latest sipe design provides plenty of “edge effect” on slippery surfaces. At the same time this latest sipe design helps to provide more even tyre wear, giving LM001 longer wear life.

Drivers will feel more confident in the wet as well, thanks to new horn-shaped grooves which clear water and slush and away from the contact patch faster, and the rounded corners of the tread blocks which improve water flow, giving better road contact and grip.

Bridgestone has also applied its weight reduction programme to LM001. Using new construction materials, the tyre is now below the weight of its predecessor, promising motorists better fuel economy and lower CO2 emissions. Another ecological advantage is reduced noise emissions, achieved by spreading noise energy through a higher number of pitches than its predecessor.

Blizzak LM001 will be introduced in central European and Nordic markets from September 2014 in 7 sizes to fit most popular compact and mid-sized models. Additional sizes will be added progressively to complete the line-up.

*Based on internal pre-testing carried out in Bridgestone’s Swedish Proving Ground in 2013.