Top Test Results for Bridgestone’s Latest Blizzak Winter Sports Tyre

Oct, 01 2013

Top Test Results for Bridgestones Latest Blizzak Winter Sports Tyre

All-New Blizzak LM-32s “exceptionally good performer” according to ADAC test.

nvestments in the latest winter tyre technology have paid off for Bridgestone, the world’s largest tyre manufacturer, with the latest independent test results. In its 2013 Winter Tyre Test, ADAC describe the all-new Blizzak LM-32s as “very well balanced” and in the ADAC Motorwelt, as “a top runner in the wet”.

Recently published results from the latest Winter Tyre Test jointly conducted in September 2013 by three of Europe’s leading automobile clubs - ADAC, TCS and ÖAMTC - place the all-new Bridgestone Blizzak LM-32s a joint second out of 15 competing tyres. The tyre outperformed the competition on wet roads and achieved an impressive overall score of 2.2 (just 0.1 of a point behind the leader).

“Very well balanced, best-in-class in the wet, exceptionally good performance on dry roads, low fuel consumption.” – (ADAC Winter Tyre Test 2013, 09/2013)

The latest results follow hard on the heels of praise for the new Blizzak LM-32s from other sources. Bridgestone’s latest winter sport tyre was namely awarded the prestigious “TÜV Performance Mark” on the strength of independent benchmark tests conducted by German-based TÜV SÜD, one of the world’s leading technical services organisations*1. There, the Blizzak LM-32s emerged as the clear winner in the field for wet braking, lateral wet grip and straight-line resistance to aquaplaning. The Blizzak also beat all comers in the dry-braking test and was joint leader for braking performance in snow.

The Blizzak LM-32s is the outcome of new pattern and compound technologies which have resulted in excellent overall snow performance (braking and acceleration) and outstanding wet performance. Superior results in braking safety on wet and dry have also been achieved thanks to a new sipe layout with consistent depth, helping to create uniform pattern stiffness while braking in a variety of conditions.

Blizzak – a history of excellence
The impressive results of the Blizzak LM-32s are in line with the rest of Bridgestone’s winter Blizzak line-up. The Blizzak LM-32 comes “highly recommended as a well-balanced winter tyre thanks to its improved compound” (Autozeitung, published on 27/09/2013) and came in 4th in a star-studded field of 50 winter tyres tested by Autobild (test published on 02/10/2013).

The Blizzak LM-80 was on top in Germany’s ADAC/ÖAMTC/TCS winter SUV/CUV tyre tests*2 last year, gaining the coveted “very recommendable” label from Europe’s largest federation of automobile clubs and also claimed the n° 1 spot in ACE (Auto Club Europe) and GTÜ (German Association for Technical Inspection) 2012 winter SUV tyre tests.

A strong commitment to winter and safety

Winter tyres lie at the heart of Bridgestone’s strategy, offering motorists the promise of safety and reliable performance in all types of winter conditions. Bridgestone’s focus on winter tyres, with heavy investment in testing and development, springs from the company’s commitment to present customers with products that provide safety and reassurance in all conditions and at all times.

To make this commitment a reality, Bridgestone invested in new testing facilities and equipment at the Swedish Proving Ground (SPG) established since 2009. Blizzak tyres are developed and tested there and more than 170 million Blizzak tyres have been sold worldwide since the brand’s introduction in 1988.

Facilities are not the only area where Bridgestone has invested to make top notch winter tyres. Bridgestone has surrounded itself with the best developers, engineers, and test drivers such as Stefano Modena – ex-Formula 1 driver – to make sure all Bridgestone customers feel safe on their winter journey!

Time to change over to winter tyres
These test results are published as the time for changing over to winter tyres approaches in Europe. As temperatures drop and the time to switch to winter tyres rapidly approaches, consumers pay a great deal of attention to independent test results when choosing the right tyre for their conditions, vehicle type and driving style.

Winter tyres are not only immeasurably more effective than summer tyres on frozen surfaces, they also provide better grip and safety in all winter conditions. Bridgestone internal testings as well as some conducted by a third party*3 show that on snow, the braking distance between a summer and winter tyre can be almost three times longer for a summer tyre!

This is why, Bridgestone, as a tyre manufacturer, strongly recommends changing to winter tyres not just when snow falls but already when cold weather strikes.

1Tests carried out by TÜV SÜD. Results published in TÜV SÜD Report no. 7625096.
2 ADAC test results published on 27th September 2013 (size 215/65 R16 on a Volkswagen Tiguan).
3 Test conducted by independent test center for Bridgestone. Track: compact snow, Speed: 35kmh to 5kmh, Tyres: 225/55 R16 95W Bridgestone premium (summer) and 225/55 R16 99H XL Bridgestone lamellen (winter), Vehicle: Audi A4 Berline. “Test World”, Ivalo, Finland, 04/2009.