Bridgestone brings you more thrilling action from the slopes

Oct, 25 2013

Bridgestone brings you more thrilling action from the slopes

New Audi FIS Alpine Ski World Cup season gets underway this weekend.

Bridgestone, the tyre manufacturer that focuses on superior performance on winter roads, is proud to bring you more breathtaking action from the winter slopes with the launch of the Audi FIS Alpine Ski World Cup this weekend. As a major event sponsor at 39 World Cup Alpine Ski events in all, including this weekend’s opening races, Bridgestone is gearing up for its third consecutive season of close association with the pinnacle of alpine sport.

The 2013/2014 Audi FIS Alpine Ski World Cup season will get underway this Saturday 26 and Sunday 27 October in suitably grand fashion with the women’s and men’s Giant Slalom. Sölden, Austria is set to offer a spectacular backdrop to what promises to be a thrilling start to Bridgestone’s third year as a major sponsor of the Audi FIS Alpine Ski World Cup. Bridgestone will be sponsoring 39 events in all this season in 8 countries across Europe including Austria, Finland, France, Germany, Italy, Slovenia, Sweden and Switzerland, and has announced the renewal of its sponsorship for the next three seasons.

Jake Rønsholt, General Manager Corporate and Brand Communications, Bridgestone Europe: “The challenges of winter driving are similar to those of alpine skiing. Both require superior control, balance, safety and grip which is why we are proud to sponsor the Audi FIS Alpine Ski World Cup for the third year running. Bridgestone already invests a great deal in developing the most advanced technologies to ensure the highest levels of performance and safety on winter roads, thus recently obtaining top test results in several major German publications for our Blizzak LM-32(1) and LM-32s(2) winter tyres as well as for the Firestone Winterhawk 3(3).”

Bridgestone’s already extensive sponsorship package includes branding on bibs, start huts, gate flags and panels, offering high visibility on the course and at the finish area.

The launch of the 2013/2014 Audi FIS Alpine Ski World Cup coincides with many European motorists making the switch to winter tyres. Consumer awareness for the enormous safety benefits of winter tyres is growing every year, as is the demand for premium winter tyres that are up to the challenge in all winter conditions. That is why Bridgestone continues to invest heavily in developing the latest winter compounds, tread designs and construction techniques that ensure superior safety, even in the most extreme Nordic conditions.

Top test results for Bridgestone’s winter tyres

Bridgestone’s continuous investments in developing safe, reliable and high-performance winter tyres were recently rewarded in outstanding test results in top German magazines for several of its winter products.

The Blizzak LM-32 winter tyre earned high praise from two well respected German automobile magazines. Representing the pinnacle of Bridgestone’s expertise in tread and compound technology, the Blizzak LM-32 performed extremely well in the latest independent tests, earning the label of “highly recommended” from Autozeitung and ends 4th out of 50 tyres in AutoBild(1).

The Blizzak LM-32s was awarded the TÜV SÜD seal of approval for its wet performance and established it as clear winner in wet braking, lateral wet grip and straight-line aquaplaning resistance. In its 2013 Winter Tyre Test, ADAC described it as “very well balanced” and in the ADAC Motorwelt, as “a top runner in the wet”(2).

The Winterhawk 3 ranked third in the 2013 ADAC winter Tyre Test, jointly conducted by leading automobile clubs, ADAC, TCS and ÖAMTC. In the test of ACE, GTÜ and ARBÖ, the Winterhawk 3 performed very well and was named “price-performance winner”(3).

Time to change over to winter tyres

These test results are published as the time for changing over to winter tyres approaches in Europe. As temperatures drop and the time to switch to winter tyres rapidly approaches, consumers pay a great deal of attention to independent test results when choosing the right tyre for their conditions, vehicle type and driving style.

Winter tyres are not only immeasurably more effective than summer tyres on frozen surfaces, they also provide better grip and safety in all winter conditions. Bridgestone internal testings as well as some conducted by a third party(4) show that on snow, the braking distance between a summer and winter tyre can be almost three times longer for a summer tyre!

This is why, Bridgestone, as a tyre manufacturer, strongly recommends changing to winter tyres not just when snow falls but already when cold weather strikes.

For more information on the Audi FIS Alpine Ski World Cup and a full line-up of events and results, please visit:

For more information about Bridgestone’s comprehensive range of high-performance, premium winter tyres, see:

(1) The Blizzak LM-32: Autozeitung, 27/09/2013 - AutoBild, 02/10/2013
(2) The Blizzak LM-32s: Results published in TÜV SÜD Report no. 7625096 - ADAC Winter Tyre Test 2013, 09/2013,
(3) The Firestone Winterhawk 3: - ADAC Winter Tyre Test 2013, 09/2013
(4) Test conducted by independent test center for Bridgestone. Track: compact snow, Speed: 35kmh to 5kmh, Tyres: 225/55 R16 95W Bridgestone premium (summer) and 225/55 R16 99H XL Bridgestone lamellen (winter), Vehicle: Audi A4 Berline. “Test World”, Ivalo, Finland, 04/2009.