Bridgestone partners with world-class racing, in summer and in winter

Sep, 09 2013

Bridgestone partners with world class racing in summer and in winter

Bridgestone partners with Alpine Ski and MotoGP racing.

Sponsor of Alpine Ski World Cup

Bridgestone Europe has extended its sponsorship of Audi FIS Alpine Ski World Cup events. This follows two successful seasons, where strong media coverage, corporate hospitality and local marketing activation have helped promote the Bridgestone range of premium winter tyres and give it higher impact at point of sale.

This coming 2013/2014 season, Bridgestone will be a main partner at 39 World Cup Alpine Ski events in 8 European countries: Austria, Finland, France, Germany, Italy, Slovenia, Sweden and Switzerland.

Close link to winter tyres
For both alpine skiing and Bridgestone winter tyres, the main criteria for excellence are control, balance, safety and grip. Furthermore, considering that the championship season opens at the time when many motorists are changing over to winter tyres in Europe, this partnership becomes all the more compelling for Bridgestone.

“We want to dramatize the close association between the control and performance of Bridgestone winter tyres and top-level Alpine skiing.” said Jake Rønsholt, General Manager Corporate and Brand Communications, Bridgestone Europe.

Bridgestone has created an impressive sponsorship package to exploit the partnership: branding on bibs, start huts, gate flags and panels with high-visibility on the course and in the finish area, combined with local marketing programmes in support of the Bridgestone winter tyre line-up.

Bridgestone is also giving a new face to its sponsorship of the Alpine Ski World Cup: German alpine ski racer Fritz Dopfer was signed as an ambassador for Bridgestone. Fritz’s accomplishments in giant slalom and slalom enable him to speak with authority on ski performance and compare it with Bridgestone winter tyre product performance.

Official MotoGP tyre supplier

In parallel, Bridgestone continues its partnership with MotoGPTM, the pinnacle of world motorcycle racing. 2013 marks Bridgestone’s 12th year of involvement with the MotoGPTM circuit and its 5th as exclusive Official Tyre Supplier to MotoGPTM. In this role Bridgestone continues its mission to develop and supply safer race tyres with superior warm-up performance and rider feedback.

On 1st September 2013 in Silverstone (UK), Bridgestone celebrates its 200th Grand Prix. To mark the milestone, Bridgestone will hold a special event at the following race in the Misano World Circuit for MotoGPTM team members, media, photographers and series organizers on the evening of Friday 13th September. Winners of the Bridgestone photo contest organized for MotoGPTM photographers and journalists will also be announced that same day.

From track to street
Success in MotoGPTM has brought enormous benefits to Bridgestone’s range of road tyres, including the two latest additions to the Battlax line-up: the S20 Hyper Sport with its large contact area and high grip level; and the new Sport Touring T30 with quick responsive handling and good line-holding to put the pleasure back in touring. “The design of the Battlax S20 and the compound technology of the T30 are derived directly from Bridgestone MotoGPTM experience” says Vincent Van Houtte, Senior Manager Motorcycle Tyre Products, Bridgestone Europe.

The year 2013 also sees 9-time world champion Valentino Rossi extend his agreement with Bridgestone Europe to act as Motorcycle Tyre Development Adviser, an activity independent from his participation in MotoGPTM.

As under the previous agreement, Valentino Rossi and Bridgestone will work together to promote the passion of motorcycling to bikers and enthusiasts throughout Europe, directly supporting the Bridgestone ‘track to street’ concept.