In support of the launch of its Battlax Hypersport S20 in 2012 and Battlax Sport Touring T30 in 2013, Bridgestone Europe has introduced a promotion contest for consumers and dealers. In addition to thrilling MotoGP weekend packages, winners get the opportunity for a private “meet and greet” with Valentino Rossi...
In an exclusive offer through its Biker’s Club European tyre dealer network, Bridgestone is offering 12 MotoGP weekend packages to be won in 2013, with Bridgestone Motorsport MotoGP hospitality access and all travel, lodging and race event costs included.
Each of the 12 prizes includes one lucky participant and one Biker’s Club dealer, All the prizes provide a private meeting during the weekend with 9-times world champion Valentino Rossi in his MotoGP pit box by the circuit.
Consumers have a chance to win one of these prizes whenever they purchase a set (front and rear) of Bridgestone’s premium Battlax Hypersport S20 or Battlax Sport Touring T30 tyres at a Biker’s Club outlet in Europe*. After filling in a short form in the shop, customers then have to register their participation on the dedicated website: www.mission-rossi.com
Once registered and after correctly answering three relevant contest questions the participant has the chance to win one of the two prizes offered at each of 6 MotoGP weekend events between May and September 2013: Le Mans, Catalunya, Assen, Sachsenring, Brno and Silverstone. All winners are notified two months before each of the above MotoGP events.
“Bridgestone wanted to leverage the popularity of Valentino Rossi and MotoGP racing in an action that involves all players in the sales chain: The Biker’s Club dealer network and our final customers” says Vincent Van Houtte, Senior Manager Motorcycle Tyre Products, Bridgestone Europe.
The “Mission Rossi” promotion is supported by a full range of point-of-sale material in Biker’s Club outlets, Bridgestone motorcycle website communication in 12 languages, web banners, an email campaign and via Facebook and Twitter activities.
Bridgestone is a leading manufacturer of motorcycle radial tyres with a complete range of products available in Europe. Bridgestone is also exclusive tyre supplier to MotoGP, the world’s premier motorcycling championship series.
* Subject to local legislation