Bridgestone partners with world-class racing in summer and in winter

Sep, 27 2012

Bridgestone partners with world class racing in summer and in winter

Bridgestone Europe will sponsor Audi FIS Alpine Ski World Cup events again in the upcoming 2012/2013 winter season.

Bridgestone Europe will sponsor Audi FIS Alpine Ski World Cup events again in the upcoming 2012/2013 winter season. This follows a successful first season, where strong media coverage, corporate hospitality and local marketing activation helped promote the Bridgestone range of premium winter tyres and give it a higher impact at point of sale.

Starting in October 2012, Bridgestone will be a main partner at 35 World Cup Alpine Ski events in 8 European countries: Austria, Finland, France, Germany, Italy, Slovenia, Sweden and Switzerland.

Strong support for winter tyres
As in the previous season, Bridgestone will add to its sponsorship branding package on start huts, gate flags and athlete singlets with high-visibility trackside signage and local marketing programmes.

“This dynamic sport displays the same performance values as our products: control, balance, safety and grip. The partnership has built a clear connection between high-performance Alpine Skiing World Cup and Bridgestone winter tyres” says Tomohiro Fukuda, Senior VP Sales & Marketing, Bridgestone Europe.

100th MotoGP victory
At the same time, Bridgestone continues its partnership with MotoGP, the pinnacle of world motorcycle racing. 2012 marks Bridgestone’s 11th year of involvement with the MotoGP circuit and its 4th as Official Tyre Supplier to MotoGP.

The year has also seen another landmark: the 100th MotoGP victory on Bridgestone tyres, at the Moto Grand Prix of San Marino, Italy, on 16th September.

From track to street
This year’s MotoGP specification tyres continue Bridgestone’s racing ethos of achieving maximum performance and durability over a wide range of different operating conditions. This approach has not only resulted in resounding success for Bridgestone in MotoGP, it has also brought enormous benefits to Bridgestone’s range of road tyres.

The latest benefactor of this race-derived tyre technology is BATTLAX S20 Hyper Sport, launched in Europe in March 2012. “The BATTLAX S20’s large contact area and high grip level come directly from its MotoGP genes” says Vincent Van Houtte, Senior Manager Motorcycle Tyre Products, Bridgestone Europe.