Bridgestone Europe announces price increases on some products in the 4th quarter

Sep, 21 2011


Bridgestone Europe announces that it will be rolling out a new round of price increases across Europe throughout the fourth quarter of 2011.

Depending on the country and the product category, prices will variably increase starting from October 1st , by an average of:

• 4% for Agricultural;

• 5% for Winter Passenger, Light Truck and 4x4.

Commenting on the announcement, Mitsuhira Shimazaki, Senior Vice President Sales and Marketing Bridgestone Europe said that these two product groups still require efforts to fully compensate for the raw materials hikes that we have suffered in the last two years