Bridgestone supports the work of WWF Germany

May, 11 2011

Bridgestone supports the work of WWF Germany

This spring, Bridgestone is introducing into the German market the new, environmentally-friendly tyre Ecopia EP150, which is proven to be up to 3% more fuel-efficient, making CO2 emissions correspondingly lower.

This important contribution to the protection of the environment is made in conjunction with a new campaign in support of the work of the WWF in Germany.

Drivers who opt to buy Ecopia EP150 tyres from participating dealers are twice as active for the environment. Buying a set of these tyres not only means saving fuel hence reducing the CO2 emissions of your vehicle but also supporting WWF Germany, thus contributing to protecting the world around us.

This special-offer campaign offers every customer the choice between a free annual membership of the WWF or a 20 Euros donation made by Bridgestone to this same environmental organisation per set of tyres purchased. The customer will also receive an original panda teddy-bear (the WWF mascot) as a free gift.

The campaign was officially presented on 2 May during a press conference in the “Senckenberg Museum” – a natural history museum located in Frankfurt.

This campaign is unique on the German tyre market, as Gerry Duffy explains: “With this initiative we are making an active, and tangible for the end-user, contribution to environmental protection. We want to be perceived by our customers as a company that is aware of its social responsibilities and that puts into practice initiatives in line with this awareness. At the same time we are strengthening, with this campaign, immediate demand within the trade for environmentally-friendly products.”

The WWF too sees this as an important contribution to environmental protection: “The reduction of CO2 emissions is important in order to prevent the worsening of global warming. One of the WWF’s fundamental targets is to drastically reduce the emission of greenhouse gases” explains Dr. Bernhard Bauske.