Bridgestone refines its Environmental Mission Statement

May, 19 2011

Bridgestone Corporation, on behalf of its worldwide family of companies, released today a refined global Environmental Mission Statement.

This statement was first released in 2009. The statement was refined to clarify the direction of Bridgestone’s long-term environmental aspirations. It was also made easier to understand through the use of simpler language. This refinement is aimed to help raise environmental awareness among all the employees around the world, which in turn will lend strength to our efforts to develop a sustainable society. Details regarding the refinement are outlined below.

1. Clarification of the direction of the Bridgestone’s long-term environmental aspirations

In order to exist “in harmony with nature,” Bridgestone will develop and utilize technologies that “value natural resources” while addressing the urgent matter of global warming through efforts to “reduce CO2 emissions.” The company clarified the direction of its long-term environmental aspirations while taking decisive action with respect to three important environmental perspectives: ecological conservation, resource conservation and reducing carbon emissions to build a sustainable society.

2. Simplification of language

In order to better connect the Environmental Mission Statement with the efforts of each individual employee, we have illustrated the concept behind the Bridgestone’s long-term environmental aspirations using visual representations and made the Environmental Mission Statement easier to understand by using simpler language.

The refined Environmental Mission Statement continues to portray the Bridgestone’s unchanging environmental philosophy—“to help ensure a healthy environment for current and future generations.” It also covers three areas of environmental progress*1 and two core strategies for growth*2. We are currently practicing environmental management activities based on the Environmental Mission Statement.

This refinement enables Bridgestone to enhance the commitment to a diverse range of environmental activities that go beyond its already wide-ranging business areas, encompassing initiatives on a global scale by defining the direction of the Bridgestone’s long-term environmental aspirations for the three important environmental perspectives and adding to the three areas of environmental progress and the two core strategies for growth.

For further details, please refer to the attachment to the refined Environmental Mission Statement.

*1. The three areas are “products and services” and “operations,” both actual elements of Bridgestone’s business activities, and “community activities,” which represents Bridgestone’s initiatives that are unrelated to its business activities.
*2. The two strategies for growth serve as the platform for supporting Bridgestone’s activities in the three areas of environmental progress and promoting their continual improvement. These two strategies for growth are the “TEAMS (Total Environmental Advanced Management System)” and “environmental communication.”