Arla Foods chooses Bridgestone

May, 05 2011

Arla Foods chooses Bridgestone

Scandinavia’s largest dairy producer, Arla Foods, has signed a new tyre management agreement with Bridgestone for its fleets in Denmark and Sweden, and has extended the agreement for the first time to include the United Kingdom.

The 3-year agreement effective from 1st April 2011 is based on a cost-per-kilometre package for around 2,000 Arla milk tankers and dairy distribution trucks in the three countries.

Bridgestone delivers the service through its Total Fleet Management system which helps fleet operators raise vehicle productivity by optimising tyre performance over the whole tyre lifecycle.

“Bridgestone tyres and services have helped Arla keep a handle on transport costs since we started working together in Denmark and Sweden in 2006” says Mr. Torben Hansen, Category Manager Logistics & Transport Equipment, Arla Foods. “These efficiencies are a major reason why we have renewed our contract with Bridgestone and extended it to the UK.”

Supported by real-time monitoring and analysis of fleet performance in each market, Bridgestone supplies Arla with the most cost efficient mix of new and retread tyres. These products, services and systems are delivered by Bridgestone’s Truck Point network – Europe’s largest professional independent service network – combined with the specialist Bandag retread network.

“Bridgestone is delighted to receive the confidence of Arla Foods and extend this agreement to the large UK market” says Akihito Ishii, Director Truck and Bus and Retread, Bridgestone
Europe. “In terms of service delivery, we have highly effective communication between HQ and ground level which ensures that any issues get solved on the spot.”

Arla Foods is a global dairy company selling brands in more than 100 countries. The company has a cooperative structure and is owned by more than 7,000 dairy farmers, creating in the process a large dairy tanker fleet in core markets.