Combining comfort, safety and performance
The new Potenza S001 RFT provides the superior driving performance of Potenza S001 combined with the added safety of Bridgestone Run Flat technology – a state-of-the-art package that now offers the pleasure of ride comfort comparable to conventional tyres.
New heat-controlling technologies improve comfort
This higher level of comfort has been made possible by the development of innovative “heat controlling” technologies, now applied to the Potenza S001 RFT, which enable Bridgestone engineers to reduce the vertical stiffness of the run flat sidewall.
Firstly, an advanced NanoPro-TechTM polymer that improves durability by reducing heat generation caused by internal friction during tyre rotation, especially when running flat.
Secondly, Bridgestone’s innovative Cooling Fin technology: a unique solution that uses disturbances in the airflow created by small protrusions on the tyre surface to keep the sidewall cool.
Launched in 2010, the Potenza S001 is Bridgestone’s flagship UHP sport tyre, designed to give the world’s most powerful sports cars exhilarating control and quick-fire response with good fuel efficiency. The new S001 RFT now combines this sporty character with a high-level of safety and comfort. The first 4 sizes, 40 to 55 series, will be available from August 2011.
About Bridgestone EMEA (Europe, Middle East and Africa)
Bridgestone EMEA, with headquarters in Brussels, Belgium, is a wholly owned subsidiary of Tokyo-based Bridgestone Corporation, the world’s largest tyre and rubber company. Bridgestone EMEA operates in more than 60 countries and has over 18200 employees. Across the region it has 14 tyre and tyre related plants, a major R&D Centre and a proving ground. Bridgestone EMEA’s premium tyres are sold in Europe, Middle East, Africa and globally.