Bridgestone Potenza S001 elected tyre of year 2010 in Spain

Jan, 26 2011


The Bridgestone Potenza S001 was named ‘Tyre of the Year 2010’ in Spain, in the touring car category, a prize awarded by ‘Neumáticos y Mecánica Rápida’ magazine, edited by Grupo Tecnipublicaciones.

These awards aim to recognize the efforts undertaken by the manufacturer in R&D and Innovation to bring to market quality products that, above all, contribute to driver safety and respect the environment.

As always, the jury for the ‘Tyre of the Year in Spain’ award was composed by a large and independent group of professionals, specialists from tyre shops, auto centers, distributors and automotive sector journalists. The ceremony will take place next 23rd February in Madrid.

This year, as usual, the touring car category was one of the most contested and coveted categories. The Bridgestone Potenza S001 faced high level tyres, such as Conti Sport Contact 5P, Dunlop SP Street Response, GT Radial Champiro HPY, Hankook Ventus S1 EVO, Kumho ECSTA Le Sport, Michelin Pilot Sport 3, Pirelli Snow Control II, Vredestein Snowtrac 3 and Yokohama C Drive 2.

The Bridgestone Potenza S001 is the new flagship UHP tyre for the world’s top sports cars. Designed for maximum sports performance, the tyre also delivers high efficiency with reduced rolling resistance. Already factory fitted on the Aston Martin Rapide, Ferrari F458 Italia, Audi RS5 and Lexus LFA, the Potenza S001 is available in the European replacement market since January 2010. The S001 is designed to give the world’s most powerful sports models even sportier handling and higher efficiency than its predecessor, the Potenza RE050.

Sports response and driving precision

The unique character of this asymmetric tyre is expressed on the outside tread area by the large, stiff ‘high grip’ shoulder blocks which produce optimum road contact. This handling performance is enhanced by the strong but lightweight active insert in the bead area which increases longitudinal stiffness, generating the high braking force required, while maintaining vertical stiffness for cornering grip and ride comfort. Drivers will enjoy the remarkable steering response, giving an exciting sporty feel behind the wheel, countered by the perfect high-speed stability provided by the off-centre straight rib tread design.

Tuned for wet safety

Safety is assured by Bridgestone premium wet technology. The wide groove design provides rapid water evacuation, aided by high-angle lug grooves to improve drainage of excess water from the rib area into the main grooves for hydroplane resistance. The angle of these lug grooves has been tuned to minimize block deformation during braking, thus maintaining the most effective braking edge and contact patch for maximum wet safety and control.

Ultra high efficiency

The Potenza S001 meets the strong trend towards more fuel efficient motoring with a lighter belt construction than the previous Potenza generation. Pattern noise is diminished by the even road contact provided by the new block design which minimizes noise emissions on contact with the road, combined with the latest groove and lug technology to suppress surface noise.