Technology and Innovation

Technology and innovation drive Bridgestone’s growth in strategic high-performance and eco-friendly products. Below are just a few of the innovations Bridgestone has developed.

Run-Flat Technology Tyres

Run-Flat Technology, first pioneered by Bridgestone in 1987 on the Porsche 959, is now being adopted by more and more car manufacturers. Bridgestone RFT tyres enable you to safely continue your journey at reduced speed to the next service point - up to a limited distance - even in the event of sudden tyre pressure loss. RFT tyres also remove the need to carry a spare tyre, thus reducing weight, increasing fuel economy and offering the driver more boot space. In 2009, we took Bridgestone RFT tyres to the next level, with the launch of our new generation Run-Flat Technology tyres, which now offer ride comfort and handling that is indiscernible from conventional tyres.

Retread Technology

Retreading is a safe and reliable solution that involves the removal of remaining tread from used tyres, after which a totally new tread is applied through a vulcanisation process. Retreading not only helps fleets to reduce tyre costs but also makes major environmental contributions in terms of more effective utilisation of natural resources and waste reduction. With the acquisition of Bandag, the leading producer of retread material, we have increased our retreading expertise and now offer a comprehensive package of products and services to the 150 Bandag retreaders in Europe.

Ecopia Fuel Efficient Tyres


Our latest range of Ecopia tyres combines environmentally conscious performance with excellent handling and safety characteristics. Indeed, by using less fuel, they also reduce the production of harmful carbon dioxide emissions that contribute to global warming.

Bridgestone Ecopia tyres are fitted as original equipment on popular car models such as the new Peugeot 208, the Volkswagen up! and Toyota iQ.

Looking to the Future


The transportation sector (automobiles, tyres, etc.) has a significant impact on the environment, particularly in terms of resource consumption and CO2 emissions. As the world's largest tire and rubber manufacturer, the Bridgestone Group is working to contribute to the realisation of a sustainable society while providing a constant and reliable supply of advanced and high-quality products to meet the needs of our customers around the world.

To fulfill its mission, the Bridgestone Group has established long-term environmental vision. The Group has established the usage of "100% sustainable materials" as an initiative to make full use of its technological and product development capabilities.