Bridgestone’s POTENZA range is a recognised phenomenon both on the track and on the road, giving you the power and control to push your high-performance vehicle to the limit.

The POTENZA range represents the pinnacle of Bridgestone’s dedication to motoring perfection, combining Formula 1™ precision with the dynamic versatility to conquer the challenges of today’s roads, whatever the conditions.

For the ultimate in safety, performance and sheer driving pleasure, satisfaction has but one name: POTENZA.
The Bridgestone Potenza S001 redefines the limits of power and control.
State of the art driving precision from Formula One technology.
High performance tyre for high performance cars.
Master the power of your vehicle like never before.