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World Green Car Award presented by Bridgestone
February 8, 2010
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Bridgestone has obtained exclusive title sponsorship for the 2010 World Green Car Award. The worldwide agreement was drawn up between Bridgestone Corporation of Japan and the World Car of the Year Awards Association, based in Canada, in December 2009.
The agreement gives Bridgestone exclusive global branding rights on all communications emanating from the World Green Car Award during calendar year 2010 and at the official Awards press conferences to announce the World Green Car three finalists and winner.
The three World Green Car finalists will be announced at the 80th Geneva International Motor Show on March 2. The winning vehicle will then be announced at the New York International Auto Show on April 1.
Tyres can help fuel efficiency
Mr Ryoji Yamada, General Manager of Brand Management, Bridgestone Corporation, explained the reason for Bridgestone’s support of the Green Car of the Year award:
“We hope that this sponsorship will help underscore to those in the automotive industry as well as to consumers that tyres can help vehicles be more fuel efficient. Through our environment-friendly "Ecopia" tyre brand we expect to help drivers achieve better mileage, and therefore contribute to a more sustainable mobile society.”
The World Green Car Award was established in 2004 and is part of the overall international World Car of the Year Awards, one of the most prestigious and credible programmes of its type in the world. The awards are administered by an independent non-profit association which aims to reflect the reality of the global marketplace, as well as recognize and reward automotive excellence on a global scale.
The shortlist of three green car finalists has been drawn up by a distinguished panel of “green” experts: Sam Abuelsamid representing North America (GreenFuelsForecast.com, DieselForecast.com and HydrogenForecast.com); Tadashi Tateuchi representing Asia (creator and chairman of the Japan Electric Vehicle (EV) Club); and Dean Slavnich representing Europe (Engine Technology International (ETi), Electric & Hybrid Vehicle Technology International (E&H)).
A jury consisting of 59 of the worlds’ most respected automotive journalists from 25 countries will now choose the winning World Green Car together with winners of the three other Car of the Year categories to be announced in New York: World Performance Car, World Car Design of the Year and the overall World Car of the Year.
Media information: G. Meylemans/D. Collins: +32 2 714 68 40
Bridgestone Europe NV/SA - with European headquarters in Brussels, Belgium - is a key division of the Bridgestone Corporation. It develops and manufactures top-quality tyres in Europe which, through its 20 subsidiary sales companies and other channels, are distributed all over Europe including the Eastern European markets. Products are also exported outside Europe, including to Japan.