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Web launch for Bridgestone’s new Potenza S001 UHP tyre
24 February 2010
Viral campaign
Bridgestone has created a dedicated website www.potenza.eu to promote the Potenza S001 tyre. A viral campaign on the Facebook Bridgestone Potenza fan page, supported by YouTube, Twitter and web bannering, draws traffic to the site which is hosted by UK race ace and TV celebrity presenter Vicki Butler-Henderson.
From 24th February at 14h00 visitors to the site are welcomed by Vicki in a virtual Bridgestone Potenza pit-stop garage housing an F1 racing car. Through an interactive roller coaster, she guides us through the unique Potenza heritage and historical fitments with clips of the world’s greatest sports cars.
Vicki then shows us Potenza racing tyres creating a legend in motor sport, followed by a full-detail product presentation of the new Potenza S001 tyre.
Co-ride with F1 driver
After Vicki’s presentations, visitors are guided to the site home page where journalists can tune in to the media centre for high-resolution Potenza video and photo downloads.
The public meanwhile can download iPhone applications, visit the video gallery and take on the Bridgestone Potenza Challenge. Four finalists of this month-long contest will battle it out for the ride of their life … a co-ride on Potenza S001 with a Formula 1 driver!
New Potenza S001 UHP sport tyre
Bridgestone has developed its new flagship Potenza S001 UHP tyre for the world’s top sports cars. Designed for maximum sporty performance, the tyre also delivers high efficiency with reduced rolling resistance. It clearly meets the challenging demands of heavier luxury sports cars and the new breed of lighter, extreme sports models – the Potenza S001 is already original equipment on the Aston Martin Rapide and Ferrari 458 Italia.
Media can download high resolution video footage and stills via:
Access to Social media possible via:
* Subject to Terms & Conditions
Media information: G.Meylemans/D. Collins: +32 2 714 68 40
Bridgestone Europe NV/SA - with European headquarters in Brussels, Belgium - is a key division of the Bridgestone Corporation. It develops and manufactures top-quality tyres in Europe which, through its 20 subsidiary sales companies and other channels, are distributed all over Europe including the Eastern European markets. Products are also exported outside Europe, including to Japan.