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Bridgestone Potenza S001 factory fitment on new Aston Martin Rapide
26 July 2010
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© Image courtesy of Aston Martin |
Aston Martin has selected Bridgestone as tyre partner for the marque’s first production four-door sports car, the Rapide. Bridgestone’s newly-developed flagship UHP tyre, the Potenza S001, has been fitted to the Rapide as standard equipment since its launch in April 2010.
Bridgestone proposed the new-generation Potenza S001 to Aston Martin because of the tyre’s remarkable response and precision, combined with high-level wet stability.
The 20” tyres on the Rapide (Front: 245/40ZR20 95Y, Rear: 295/35ZR20 105Y XL) were specifically developed with a higher sidewall to help dial out vibration and contribute to a quieter cabin.
“Bridgestone is proud to partner one of the world’s greatest names in luxury sports cars” says Mr Didier Schneider, Vice President Original Equipment, Bridgestone Europe. “The Rapide is a true thoroughbred and one of the first sports cars to choose our new flagship Potenza S001.”
The Bridgestone / Aston Martin partnership started in the early 1990’s with the DB7. Since then Potenza RE050 tyres have been standard factory fitment on the DB9 and V8 Vantage models.
Reliving the motor-sport heritage of Potenza tyres, the new S001 has been developed exclusively for the world’s most powerful sports cars. The innovative asymmetric design features stiff ‘high grip’ shoulder blocks enhanced by a lightweight active insert in the bead area, delivering quick-fire response and precise handling. The inner tread area is tuned for safety with Bridgestone’s premium wet pattern technology. The tyre also has a lighter belt construction and lower rolling resistance than previous Potenza generations, helping to increase fuel efficiency.
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Media information: G. Meylemans/D. Collins: +32 2 714 68 40
Bridgestone Europe NV/SA - with European headquarters in Brussels, Belgium - is a key division of the Bridgestone Corporation. It develops and manufactures top-quality tyres in Europe which, through its 20 subsidiary sales companies and other channels, are distributed all over Europe including the Eastern European markets. Products are also exported outside Europe, including to Japan.