Bridgestone to increase prices of retread materials in Europe
09 January 2012
Bridgestone Europe announces that it will roll out a new round of price increases for retread materials across Europe during the first quarter of 2012.
Starting from 1st March and varying from country to country, price increases will average:
• 10% for Bridgestone and Bandag Pre Cured Tread products;
• 8% for Bandag Cushion Gum products.
Commenting on the announcement, Yves Kerstens, Managing Director of Commercial Products business unit at Bridgestone Europe, said “prices in this product group have still a significant gap to recover the raw materials cost increases we have suffered in the last two years. While we are continuously making every effort to absorb cost increases through productivity, efficiencies and flexibility. We appreciate the continued support and understanding of our customers as we remain committed to providing the highest quality products and deliver a premium package of value”
Media Contact
Gert Meylemans, gert.meylemans@bridgestone.eu, +32 2 714 68 40
About Bridgestone Europe
Bridgestone Europe (BSEU), with European headquarters in Brussels, Belgium, is a key regional subsidiary of Tokyo-based Bridgestone Corporation, the world’s largest manufacturer of tyres and other rubber products. Bridgestone Europe operates an R&D center, 8 plants and offices in more than 30 European countries, with over 13,000 employees. BSEU’s premium tyres are sold both within Europe and globally.