Fast and smooth …easy to read …in-depth tyre information …tyre finder …dealer locator …perfect for mobile devices: the new Firestone truck tyre site gives fleet managers and tyre professionals everything they need to manage their tyres better and select the right tyre for the job.
Online from 1st July in 14 languages for 17 countries, the new truck and bus tyre website is now available on www.firestone.eu
“The new website is another step forward for the Firestone brand revitalisation in Europe – a programme supported by major investments in product development and marketing” says Harald Van Ooteghem, Bridgestone Europe.
The site design mirrors Firestone brand personality: friendly, fresh, reliable and easy-to-use, presented under the brand banner “Freedom to drive”. Content is comprehensive with tyre information that includes features, benefits, technologies and EU label grades on the full truck and bus tyre line-up. What’s more, it offers visitors a simple-to-use “tyre finder” and a direct link to recommended dealers via the “dealer locator” tool.
The world is going mobile, and smartphones have become our most trusted companions. The Firestone site is designed for seamless mobile access, while in no way degrading the large-screen desktop experience. No need to pinch your phone screen or zoom in to read content! All visitors automatically experience the format best suited to their screen – phone, tablet or PC.
Freedom to drive
The Firestone brand is legendary in the USA and boasts an impressive list of achievements on road, farm and race track. Bridgestone, the world’s largest tyre and rubber company, acquired Firestone worldwide in 1988. It is now investing heavily to spread the Firestone word in Europe with a comprehensive range of tyres, developed and manufactured with the latest technology, backed by innovative marketing.
About Bridgestone Europe
Bridgestone Europe (BSEU), with European headquarters in Brussels, Belgium, is a key regional subsidiary of Tokyo-based Bridgestone Corporation, the world’s largest manufacturer of tyres and other rubber products. Bridgestone Europe operates an R&D center, 8 plants and offices in more than 30 European countries, with over 13,000 employees. BSEU’s premium tyres are sold both within Europe and globally.