For the second year in a row, Firestone will be keeping festival-goers company in some of the biggest musical highlights of the summer! This time around, the brand expanded its network by sponsoring music festivals in Spain, Germany, Poland, Italy, France, Ireland, Denmark and the UK from June to October1.
Depending on the local activation, Firestone will allow you to check out unique live performances from headliners of tomorrow on the Firestone booth… and put your own singing skills to the test in our Car-aoke activation to sing along to your favorite road-trip tunes! You might also be able to take a stage-fie: a selfie with a stage backdrop to see what it would feel like to be a rock star! And you should watch out for Firestone transportation, parking areas or pit-stops to help you move around the festivals or just relax.
For the young at heart
The Firestone Music Tour aims to capture the minds of those who are young at heart. People who like to explore new opportunities and who, when it comes to driving, are looking to make smart choices backed by the assurance of a solid brand with a long tradition of innovation and quality. The Firestone Music Tour therefore seeks to boost the visibility of the brand amongst a target group who identify with the brand’s values and heritage, while at the same time, linking the brand to an inherently cool music experience.
A connected campaign
The Firestone Music Tour will also be supported by a pan-European social media campaign and special promotional events in local markets so follow us on social media for the latest updates…
Youtube: Firestone Europe
…or visit the Firestone Music Tour website musictour.firestone.eu !
1Market Sound (Milan, IT – May-October) | Rock in Roma (Milan, Italy – June-August) | Primavera Sound (Barcelona, Spain – 2-4 June) | Vantastival (Drogheda, Ireland – 3-4 June) | Download (Donington Park, UK – 10-12 June) | Hurricane (Scheeßel, Germany – 24-26 June) | Open’er Festival (Gdynia, Poland – 29 June-2 July) | Musilac (Aix-les-Bains, France – 8-10 July) | Grøn Koncert (Århus, Denmark – 21-31 July)
About Bridgestone Europe
Bridgestone Europe (BSEU), with European headquarters in Brussels, Belgium, is a key regional subsidiary of Tokyo-based Bridgestone Corporation, the world’s largest manufacturer of tyres and other rubber products. Bridgestone Europe operates an R&D center, 8 plants and offices in more than 30 European countries, with over 13,000 employees. BSEU’s premium tyres are sold both within Europe and globally.