Tyre manufacturers' associations across Europe have today launched the TyreAWARE campaign. This project aims to raise awareness of best practices and procedures on tyre maintenance, storage and service life for dealers, authorities and consumers.
TyreAWARE has been developed in collaboration with the European Tyre and Rubber Manufacturers' Association (ETRMA) and its members. The materials have been consolidated and translated into 14 European languages and are available to download for free on an interactive microsite (www.tyreaware.org).
The comprehensive materials include facts and advice on tyre storage, purchase, maintenance and service life. There is also a selection of videos explaining the correct time to replace tyres, the importance of monitoring correct inflation and when to fit winter tyres.
Visitors to the microsite can test their knowledge on how to best care for their tyres by taking part in the TyreAWARE quiz, which is currently available in English.
Fazilet Cinaralp, Secretary General of the ETRMA, said: “Tyres are a complex and highly technological product and are the only element that connects a vehicle to the road. By following the information and the recommendations provided in this campaign, tyres will be safer, last longer, consume less fuel, emit less CO2 and be quieter."
About Bridgestone Europe
Bridgestone Europe (BSEU), with European headquarters in Brussels, Belgium, is a key regional subsidiary of Tokyo-based Bridgestone Corporation, the world’s largest manufacturer of tyres and other rubber products. Bridgestone Europe operates an R&D center, 8 plants and offices in more than 30 European countries, with over 13,000 employees. BSEU’s premium tyres are sold both within Europe and globally.