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Bridgestone extends premium partnership

May, 03 2016

Bridgestone tyres fitted to the new BMW 7 series (left) and X1 (right) at the IAA motor show 2015

Bridgestone extends its long-standing partnership with BMW Group with the announcement of further contracts to supply original equipment tyres to the premium German manufacturer. The latest BMW 7 Series and BMW X1 are all leaving the factory fitted with Bridgestone tyres. 

Bridgestone Potenza S001 and Blizzak LM001 for new BMW 7 series 

The top-of-the-range luxury BMW 7 Series saloon, launched in July 2015, is equipped with Bridgestone Potenza S001 UHP sport tyres in 6 sizes, all with the added safety of RFT (Run Flat Technology). Potenza S001 is Bridgestone’s flagship UHP tyre engineered for high-speed performance, delivering impeccable precision response and wet control for powerful cars. The selected winter fitment includes Blizzak LM001 RFT in two sizes, Bridgestone’s winter tyre that received the highest test rating from ADAC , German Automobile Club. 

Christophe de Valroger, Vice-President Original Equipment at Bridgestone Europe comments: “Bridgestone and BMW group share the same vision of performance, innovation and sustainable mobility. Bridgestone is very proud to be able to extend this partnership further with two new contracts across the BMW Group range.” 

Bridgestone Turanza T001 and Blizzak LM001 for latest BMW X1

Bridgestone is also supplying its flagship premium touring tyre, Turanza T001 for the latest BMW X1 model, with three sizes in run-flat and three standard. Turanza T001 is engineered to give the smoothest ride with stability at speed and confident wet handling. The winter fitment is Blizzak LM001 RFT in two sizes, with LM001 standard on the smaller 60 series size. 

Long-standing partnership 

These new original equipment contracts build on long-standing collaboration between Bridgestone and BMW both on and off the racing track. Over the past 20 years this partnership has grown to include a long list of factory fitments, exclusive collaboration with the BMW Driving Experience programme and joint technological developments including Run-Flat Technology (RFT) tyres. 

More recently Bridgestone was selected as exclusive tyre developer for BMW i vehicles, supplying Ecopia EP500 tyres with ologic CO2-optimised technology for the urban all-electric BMW i3, and Potenza S001 UHP sport tyres for the BMW i8 electric hybrid model.