Bridgestone, the world’s largest tyre and rubber products manufacturer, will return to the Bauma trade fair (Munich, 11th to 17th April), to meet with customers and partners active in the construction, mining and related industries.
For the first time in Europe, Bridgestone will present both tyres and rubber products from its industrial division, offering a joint product selection to customers. The content and layout of the 200+ m2 Bridgestone booth reflects this goal – expanding the traditional trade fair role of product display towards an advisory role offering customers a wide range of premium rubber products from a single supplier.
Total Tyre Care
The Bridgestone stand leads with the company’s attractive Total Tyre Care concept for Off-The-Road (OTR) tyre customers. This approach brings together premium tyre products, expert advice and customized systems, services and tools that significantly reduce the total cost of tyre ownership for fleet operators.
Bridgestone experts will be on hand at Bauma to explain the Total Tyre Care programme and demonstrate its advantages. An animated mock-up of a construction environment demonstrates Bridgestone’s remote sensor systems for monitoring tyre pressure and condition.
Tyres on display representing Bridgestone’s impressive OTR line-up include:
- the new crane tyre VHS2 (V-steel, Highway Service) engineered for heavy loads at high speed;
- VLT (V-steel, L-traction) earthmover tyre in a new size developed specifically for Volvo A60H, the world’s largest articulated hauler;
- V-Tread BMT by Rösler (Germany), a proven premium retread that can add value for customers of the Bridgestone Total Tyre Care programme.
The eye-catcher on the stand is the giant Bridgestone VRPS mining truck tyre, the worlds’ largest tyre size. Visitors wishing to have a photo souvenir should approach with care: the tyre stands over 4 metres high and weighs 5 tons!
Bridgestone Industrial Products
A significant portion of the stand is devoted to Bridgestone Industrial Products division for the mining and construction markets including conveyor belt systems, rubber tracks, hydraulic hoses and vibration reducing rubber mounts for both engines and operator cabins. Bauma is the world’s leading trade fair for construction machinery, building material machines, mining machines, and the construction vehicles & equipment markets. It is held every three years, on the grounds of the Neue Messe in Munich, Germany. The last event in 2013 attracted more than 535,000 visitors from over 200 countries.
About Bridgestone EMEA (Europe, Middle East and Africa)
Bridgestone EMEA, with headquarters in Brussels, Belgium, is a wholly owned subsidiary of Tokyo-based Bridgestone Corporation, the world’s largest tyre and rubber company. Bridgestone EMEA operates in more than 60 countries and has over 18200 employees. Across the region it has 14 tyre and tyre related plants, a major R&D Centre and a proving ground. Bridgestone EMEA’s premium tyres are sold in Europe, Middle East, Africa and globally.