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Bridgestone launches DriveGuard Winter tyre

Mar, 01 2016

Hard on the heels of the revolutionary new DriveGuard summer tyre, Bridgestone now introduces DriveGuard Winter – raising winter driving to new levels of safety for most cars. 

DriveGuard offers drivers of almost any car equipped with TPMS (Tyre Pressure Monitoring System) an irresistible safety package of smooth run-flat mobility combined with best-in-market wet grip and top dry handling. 

Bridgestone, the world’s number one tyre and rubber company, has now applied the same underlying DriveGuard extended mobility technology to a winter tyre, offering drivers the same promise of safety and mobility in winter conditions. 

Jake Rønsholt, Managing Director, Consumer Business Unit, Bridgestone Europe: “DriveGuard is a game changer; it takes safety to the next level for most cars equipped with TPMS. But consumers in many parts of Europe also need this reassurance of mobility and safety during the colder, darker months; DriveGuard Winter is the perfect solution.” 

Guaranteed mobility 

As its summer version, Bridgestone DriveGuard Winter features strong reinforced sidewalls, heat-resistant polyester carcass and body ply, and Bridgestone’s hi-tech cooling fin design which reduces heat build-up when tyre pressure falls. Drivers of almost any car equipped with TPMS can therefore maintain control and continue driving safely for 80 km/h at speeds up to 80 km/h after a puncture… fast and far enough to complete their winter journey safely or reach a convenient service point. 

Best-in-class wet grip 

Like Bridgestone DriveGuard Summer, the new Winter tyre is also a complete safety package, giving drivers best-in-class wet grip and outstanding snow and ice performance. 

The tread is modelled on Bridgestone’s award-winning and innovative Blizzak LM001 design with rounded corner block junctions and tapered ‘horn’ grooves for optimum water evacuation. Combined with advanced Nano Pro-tech materials technology in the compound, DriveGuard Winter delivers leading wet grip performance (B rating on EU label). 

Testing at Bridgestone Europe’s winter proving ground in Vidsel, Sweden, shows that drivers can also tackle snow and ice with confidence and precision: the high-density 3D siping and slanted-groove configuration ensure exceptional traction and handling on frozen surfaces. 

DriveGuard Winter will be available initially in 10 sizes, 45 to 65 series, for 15” to 17” rims, fitting most cars equipped with TPMS.