Firestone came to Europe from the USA in the 1930’s. Ever since, it has maintained a place in the old continent’s tyre market thanks to its strong American heritage and reputation for reliable, competitive quality tyres.
The Firestone Essence: Freedom to drive
For the past year, Firestone has bounced back to the front of the scene in Europe. Bridgestone, which purchased Firestone worldwide in 1988, has invested to provide the Firestone brand with a highly competitive product and marketing package on the old continent.
Led by the launch of its Destination HP tyre for SUVs in 2014, Firestone reaffirms its core philosophy – to allow the young-at-heart the “freedom to drive” and discover. In line with this, Firestone completed this line-up with two new additions.
The new Firestone Multiseason tyre was the latest to join the Firestone line-up and opening up a new segment for Firestone. Made for drivers who enjoy the pleasure of the road but live in mild weather areas which may face unpredictable weather conditions, the Firestone Multiseason focuses on being safe when you need it the most. With solid wet braking capabilities and a high resistance to hydroplaning, coupled with proven traction on the snow (3 Peak and Snowflake marks), the Multiseason helps you drive safely whatever the weather brings! In addition, excellent stability for manoeuvring in cities, but also confidently engaging a corner, make the Multiseason easy-going and forgiving all-year-round*.
The Firestone Multihawk 2 builds on the success of its predecessor** – the Firestone Multihawk – by focusing even more on the driving pleasure and giving each driver real value for money. The Multihawk 2 is a smooth and comfortable tyre with improved wet performance thus providing reliability for a greater “freedom to drive”.
Keeping this heritage alive, Firestone also makes sure to offer a full range of tyres for all types of motorists and conditions. From general use (Multihawk 2) and touring (TZ300α), to high performance (SZ90μ) and Run-Flat Technology tyres, Firestone now offers motorists a very competitive range designed for reliability, safety and value for money – in summer and in winter. Indeed, Firestone’s Winterhawk 3 received the top rating in German Automobile Club ADAC comparative winter tyre tests in September 2014 – the only mid-market brand to achieve this top result.
Connecting with the young-at-heart
Firestone is reaching out to its young-at-heart target audience through the Firestone Music Tour, an original sponsorship programme with a laid-back feel for major music festivals across Europe in Spain, Germany, France, Poland, Italy and the UK. Firestone had a strong presence at festival venues – led by a team of Firestone roadies that criss-crossed Europe during the summer. A cool Firestone stand, signage, special attractions, and parking and campsite activities animated festival sites, supported by a pan-European social media campaign and promotional events in local markets.
Visit www.firestone.eu for more info.
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Find out more about Firestone at the 2015 IAA motor show on http://bridgestonenewsroom.eu/stories/9436
About Bridgestone Europe
Bridgestone Europe (BSEU), with European headquarters in Brussels, Belgium, is a key regional subsidiary of Tokyo-based Bridgestone Corporation, the world’s largest manufacturer of tyres and other rubber products. Bridgestone Europe operates an R&D center, 8 plants and offices in more than 30 European countries, with over 13,000 employees. BSEU’s premium tyres are sold both within Europe and globally.