In the past year, Bridgestone has announced a number of factory fitments on high-profile vehicles, confirming the brand’s will to maintain and consolidate its position as the top tyre and rubber company in the world and a trusted partner for top car manufacturers.
The new Ferrari California T leaves the Maranello production line with Bridgestone Potenza S007 RFT (Run-Flat Technology) sport tyres. Bridgestone engineers developed Potenza S007 based on construction and materials technologies developed during Bridgestone’s 14 seasons as official FIA Formula One tyre supplier. Bridgestone has developed tyres for Ferrari and supplied original equipment to Maranello production cars since the Ferrari 348 in 1990.
Fiat has chosen tyres from Bridgestone for the new Fiat 500X crossover. Delivery of Turanza T001 tyres in size 225/45 R18 91V to the Fiat factory in Melfi, Italy has already started. 500X is the latest member of the popular Fiat 500 family and follows the 500, 500 Cabrio and 500L, which is also factory-fitted with Bridgestone Turanza tyres.
Following the trails
The Bridgestone DUELER H/L 33 tyres were announced last year as original equipment on the new Lexus NX compact crossover SUV. Engineered with low rolling resistance, the DUELER H/L 33 play a key role in the vehicle’s ability to deliver impressive handling, stability and fuel efficiency.
The Bridgestone Dueler H/P was chosen by Mercedes-Benz for its latest compact SUV model: the GLA as well as for the 2015 worldwide launch of the second-generation Mercedes-Benz GLC SUV. Renowned for their outstanding durability, reliability and performance, Bridgestone’s Dueler H/P Sport tyres will get the most out of their vehicle, even in challenging conditions.
Also joining the ranks of recent Bridgestone OE fitments is the Mercedes-Benz C-Class. 16” and 17” versions of the Bridgestone’s Turanza T001 have been tailored to the specific requirements, while drivers looking for true sports performance have the option of the legendary Bridgestone Potenza S001 in 18” sizes. Bridgestone’s advanced Blizzak LM-32 winter tyre was also chosen to complete the factory fitment package.
“Bridgestone is extremely proud to maintain its long-standing partnerships with top-of-the-line car manufacturers and to keep establishing itself as a premium supplier” says Christophe de Valroger, Vice-President Original Equipment, Bridgestone Europe. “As the number one tyre and rubber manufacturer in the world, we feel compelled to always innovate and provide our customers with the best products for their vehicles. And being chosen as original equipment supplier by these premium manufacturers shows just that: their trust in the safety, performance and efficiency provided by Bridgestone.”
Find out more about Bridgestone at the 2015 IAA motor show on http://bridgestonenewsroom.eu/stories/9377
About Bridgestone EMEA (Europe, Middle East and Africa)
Bridgestone EMEA, with headquarters in Brussels, Belgium, is a wholly owned subsidiary of Tokyo-based Bridgestone Corporation, the world’s largest tyre and rubber company. Bridgestone EMEA operates in more than 60 countries and has over 18200 employees. Across the region it has 14 tyre and tyre related plants, a major R&D Centre and a proving ground. Bridgestone EMEA’s premium tyres are sold in Europe, Middle East, Africa and globally.