Fiat has chosen tyres from Bridgestone, the world’s number one tyre and rubber manufacturer, for the
new Fiat 500X crossover. Delivery of Turanza T001 tyres in size 225/45 R18 91V to the Fiat factory in
Melfi, Italy has already started.
500X is the latest member of the popular Fiat 500 family and follows the 500, 500 Cabrio and 500L,
which is also factory-fitted with Bridgestone Turanza tyres. With the 500X, Fiat has developed an urban
vehicle available as a 2-wheel drive called City Look and a more powerful 4-wheel drive version, named
Off-Road Look. Criteria for tyre development were oriented towards excellent rolling resistance, noise
and handling performance.
Christophe de Valroger, VP Original Equipment, Bridgestone Europe: “Bridgestone is proud to have
been selected for Fiat 500X, the first urban vehicle developed for the city offering the option of 4-wheel
drive performance. The premium Turanza T001 tyre was able to meet Fiat’s demanding performance
requirements which include very strict rolling resistance criteria for fuel economy.”
Turanza T001 is Bridgestone’s flagship premium touring tyre, developed to provide total harmony
between safety, comfort, durability and environmental performance. The tyre has received top accolades
in independent tyre tests, including the coveted “very recommendable” rating from Germany’s ADAC and
Autozeitung organisations in 2015.
About Bridgestone EMEA (Europe, Middle East and Africa)
Bridgestone EMEA, with headquarters in Brussels, Belgium, is a wholly owned subsidiary of Tokyo-based Bridgestone Corporation, the world’s largest tyre and rubber company. Bridgestone EMEA operates in more than 60 countries and has over 18200 employees. Across the region it has 14 tyre and tyre related plants, a major R&D Centre and a proving ground. Bridgestone EMEA’s premium tyres are sold in Europe, Middle East, Africa and globally.