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Change to winter time… Change to winter tyres!

Oct, 27 2014

switch to winter

With the clock changing, Bridgestone, the number one tyre and rubber manufacturer in the world, recommends to switch your tyres from summer to winter.

At lower temperatures, even when there is no snow, summer tyres become less efficient and winter tyres perform better.

Winter driving can be intimidating and dangerous. Less grip means longer stopping distances, less control, more difficult handling and greater risk of collisions. And as winter conditions continue to get more and more unpredictable, fitting purpose-built winter tyres and knowing how to handle them is more important than ever.

Winter tyres should ideally be used from October to Easter, when the temperature traditionally drops. Choosing to fit winter tyres early means you can choose from a larger selection of tyres and avoid delays caused by the annual rush when winter really kicks in!

For winter tyres, both the compound and tread design are much better adapted to winter conditions, offering dramatically improved safety, grip and performance on snow, ice, slush, but also on wet and frozen roads.

For more information on why this is important, check out our 16 reasons to switch to winter tyres.

Tips for the winter

Driving in winter conditions is something everyone must prepare for. It is not only about having the right tyres; the driver’s behaviour is also essential in these conditions as he needs to understand and adapt to different winter hazards. It is therefore crucial to not only prepare our vehicle, but also ourselves when the weather gets cold:
 Check your grip. Because road conditions can change quickly and drastically, it’s important to regularly test how much traction you can count on in case you have to brake or swerve suddenly. Gently apply the brake every now and again and slow down, if needed, in response to changing road conditions.
 Turn in stages. When cornering on snow or icy surfaces, break down the manoeuvre into smaller steps. Brake first, in a straight line, before making the turn. And accelerate gradually after straightening back up. That way, you use all the available grip to make the turn.
 Forget the cruise control. In wet or icy conditions, you constantly need to adapt your speed to the conditions. Switch off the cruise control and maintain manual control of acceleration and deceleration at all times.
 If in doubt, don’t drive. If the weather looks too treacherous, leave the car at home. Nothing should be more important than your safety and that of your loved ones.

Both internal and independent testing have proven that the braking distance of summer tyres can be almost three times longer than that of winter tyres on snow. But even in less extreme conditions, winter tyres offer greatly enhanced response, precision and control than their summer counterparts. Which is why Bridgestone strongly recommends changing to winter tyres well before winter strikes.
To find out more about the benefits of winter tyres, check out our Youtube channel.

Bridgestone offers a great solution for safety in winter

Bridgestone invests heavily in developing the most advanced winter tyre technology possible. Investments that have resulted in Bridgestone’s most comprehensive and high-performance winter tyre range yet. Hard on the heels of the overwhelming success of the Blizzak LM001 in the 2014 ADAC winter tyre test, two more tyres from the Bridgestone winter line-up have been the subject of high praise from other leading independent testing bodies. Most notably, Bridgestone’s flagship winter tyre for SUVs, the Blizzak LM-80 EVO received the coveted “very recommendable” rating from Autobild ALLRAD for, among others, its very good performance on snow while the Blizzak LM-32s winter touring tyre also earned Autobild’s recommendation. Together with the high-scoring performance of the Blizzak LM001, these new results represent firm confirmation of Bridgestone’s ongoing commitment to road safety at all times, in all seasons and in all climates.

For full details of independent test results, see bridgestonenewsroom.eu
To find the right tyre for each region, vehicle and driving style, please visit auto.bridgestone.eu

In an effort to support its focus on safety, Bridgestone has invested in a brand-new TV and multimedia campaign aimed at tipping the balance in favour of greater tyre safety, including an ad focusing specifically on winter… Check it out on YouTube!

Learn more about winter essentials

• Want to see if you are a braking champion on wet, snow or dry roads? Try your skills on our online safety challenge!
• Before driving off to visit family and friends over the holidays, find out here about the 7 things you should check your car for before driving on the cold roads.
• From an ice scraper to an umbrella, discover our list of essential items every driver should carry in their boot this winter!
• The snow hasn’t hit us yet? When it does, here are some tips to prevent your car from freezing over
• For more general information about your journey on road this winter, have a look at our website.