For the technological innovations on display at the world’s largest tyre manufacturer will not be limited to the brand’s latest generation of premium tyres! Visitors will also be able to discover the brand’s new look and new direction via a range of other dynamic and interactive attractions.
The Future of Tyre Technology
As you would expect from the world’s leading manufacturer of premium passenger car tyres, the Paris Motor Show will be the perfect occasion to unveil Bridgestone’s all-new range of premium tyres as well as a few state-of-the-art projects in production. The revolutionary Ecopia EP500 is the first tyre applying Bridgestone’s ologic technology and bringing it to the road with an exclusive fitment on the all-electric BMW i3. And to offer visitors a glimpse of the future, Bridgestone’s new AirFree concept tyre will also be on display, fitted to the 100% electric Toyota Coms.
Other tyres in the spotlight at the 2014 Paris Motor Show: Blizzak LM001, Blizzak LM80 EVO, Potenza S001, Turanza T001, Dueler H/P Sport, Adrenalin RE002.
A New Directon
Both existing and future Bridgestone fans will be offered a glimpse of the new look and new direction of the global Bridgestone brand via new campaign material and the brand-new corporate video entitled “The Moment”. The new campaign material is designed to rekindle the passion for the journey; the same passion that inspires Bridgestone to develop tyres that match the rapid pace of innovation in the automotive industry.
BMW i3 Photo Booth
Discover the future of car and tyre technology with the BMW i3 electric car fitted with the Bridgestone Ecopia EP500 “ologic” tyre, an exclusive Original Equipment fitment. And visitors also get a chance to sit behind the wheel of the BMW i3 and have their photo taken against their own choice of backdrop. If they so desire, visitors can also instantly share their photo via Facebook for a chance to win a travel voucher. The photo that earns the most “likes” before the end of the Motor Show will be declared the winner!
A warm welcome
Bridgestone is delighted to welcome visitors to its booth located in Hall 1, stand 202
…And if you are in France, you can also win tickets to the Paris motor show by trying your luck on our Safety Challenge on http://ledefisecurite.bridgestone.fr
About Bridgestone Europe
Bridgestone Europe (BSEU), with European headquarters in Brussels, Belgium, is a key regional subsidiary of Tokyo-based Bridgestone Corporation, the world’s largest manufacturer of tyres and other rubber products. Bridgestone Europe operates an R&D center, 8 plants and offices in more than 30 European countries, with over 13,000 employees. BSEU’s premium tyres are sold both within Europe and globally.