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Bridgestone to Reorganize Manufacturing Bases in China for Precision Office Equipment Components

Oct, 29 2013

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Bridgestone Corporation announced that the Bridgestone Group will reorganize the Group’s manufacturing operations in the Huanan region of China in order to establish a more efficient manufacturing system for the production of the Group’s precision office equipment products.

Bridgestone-Electro-Materials (Shenzhen) Ltd. (BEMSZ), which manufactures precision office equipment components in the Shenzhen, Guangdong Province, will discontinue production in the first half of 2014. Moving forward, production of precision office equipment components in China will take place at the Group’s Bridgestone (Kaiping) Diversified Products Co., Ltd. (BSKD) manufacturing facility in Kaiping, Guangdong Province.

The Bridgestone Group is committed to building a global production system that quickly responds to changes in market demand, while efficiently providing high quality products and services to its customers.


  1. Company name : Bridgestone-Electro-Materials (Shenzhen) Ltd.
  2. Location : Shenzhen, Guangdong Province, China
  3. Representative : Satoru Kusano
  4. Ownership : Bridgestone Corporation - 100% (indirect holdings)
  5. Establishment : February 2006
  6. Operations : Manufacturing of precision office equipment components
  7. Plant site : Approximately 10,800 square meters
  8. Number of employees : Approximately 465 employees (as of the end of September 2013)


  1. Company name : Bridgestone (Kaiping) Diversified Products Co., Ltd.
  2. Location : Kaiping, Guangdong Province, China
  3. Representative : Nobuo Asaka
  4. Ownership : Bridgestone Corporation - 100% (indirect holdings)
  5. Establishment : January 2012
  6. Operations : Production, assembly, and sales of foam rubber, polyurethane foam products, electronic precision parts
  7. Site area : Approximately 100,000 square meters
  8. Number of employees : Approximately 60 employees (as of the end of September 2013)