In support of Movember, network partner Bridgestone has launched its Bridgestone Bros campaign, which sees a hair-raising road trip document the search for the biggest, bushiest and most brilliant moustaches and aims to encourage employees across Europe to get involved to raise money and awareness for men’s health.
The campaign centres around an epic road trip through Europe by two Bridgstone Bros. The dynamic duo are set to travel in their vintage VW campervan – complete with giant moustache – from the Handlebar Club in London to the World Beard & Moustache Championships in Stuttgart, stopping off at moustache clubs in Antwerp, Strasbourg and Berlin along the way.
The documentary will form five episodes, with one posted each week during Movember on the Bridgestone’s www.beeneverywhere.eu and social media platforms. Social media and PR activity will drive consumers to the website and social channels where the brand will also be sharing plenty of additional moustache-related content to encourage people to join in and do their bit for men’s health. The website will include new moustache recognition technology, which will allow users to scan their faces and, on detection of a mo, will unlock exclusive content only available to those sporting a hairy upper lip.
Specially created campaign packs containing pocket sized cards with information and a map of the road trip route, motivational posters and postcards and branded razors, will be distributed to dealerships and offices to encourage customers and employees to join the Bridgestone Movember group.
Movember takes place in November each year and is responsible for millions of moustaches around the world. By taking part and sprouting some upper lip hair men raise vital funds and awareness for prostate and testicular cancer.
Jake Rønsholt, General Manager Corporate & Brand Communications at Bridgestone, said: “Our two Bridgestone Bros are sure to come across some truly unique and fantastic moustaches on their travels, which will make for interesting viewing. We hope our staff, dealerships and customers will be inspired by this film and by the branded collateral we’re issuing to get involved. Movember is such a worthy charity we are keen to raise as much money and awareness as we can through our Bridgestone Movember page.”
For more information on how to get involved with the Bridgestone Bros and for essential grooming and growing tips visit www.beeneverywhere.eu
Bridgestone’s innovative ‘We’ve Been Everywhere’ platform is a dedicated space for the Bridgestone community to find out more information about the brand and its campaigns. The site encourages fans and customers to get involved by hosting interactive films, tips, information and competitions.
Movember runs through the month of November and encourages men to grow moustaches in order to help raise awareness and funds for the often ignored issues of men’s health. As an independent global charity, Movember’s vision is to have an everlasting impact on the face of men’s health. For more information about Movember visit www.movember.com