In support of its goals to become a truly global company and achieve "Dan-Totsu" in all of its business domains, the 2013MTP will serve as a roadmap and process guide as the Bridgestone Group accelerates the pace of its management reforms and increases its focus on the strategic measures as outlined in the MTP.
The following is an overview of 2013MTP.
1. Positioning of 2013MTP
Period: 5-years (2014-2018)
2013MTP reflects changes in the operating environment since the formulation of 2012MTP, and incorporates revisions to, as well as additional, strategies and actions as deemed necessary.
2. Outline of 2013MTP
The Bridgestone Group has identified three priorities in 2013MTP: (1) Cultivating global corporate culture, (2) Developing human resources capable of global management, and (3) Upgrading the global management structure.
(1) Cultivating global corporate culture
A. Clarifying brand strategy
B. Promoting Innovation
(2) Developing human resources capable of global management
(3) Upgrading the global management structure
A. Restructure the tire business SBUs
B. Expansion of the diversified product business
C. Enhancement of governance systems
D. Establishing a closer bond/linkage between and among the parts of the entire group
- Always aim for " the higher level "
- 2013MTP target performance
- Exceed industry average growth
- Consistently deliver Return on Asset (ROA) of 6% and Operating Profit (OP) of 10%
About Bridgestone Europe
Bridgestone Europe (BSEU), with European headquarters in Brussels, Belgium, is a key regional subsidiary of Tokyo-based Bridgestone Corporation, the world’s largest manufacturer of tyres and other rubber products. Bridgestone Europe operates an R&D center, 8 plants and offices in more than 30 European countries, with over 13,000 employees. BSEU’s premium tyres are sold both within Europe and globally.