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Bridgestone adds new sizes to ECOPIA fuel-efficient truck tyre line-up

Oct, 04 2013

Bridgestone adds new sizes to ECOPIA fuel efficient truck tyre line-up

Bridgestone is expanding its ECOPIA highway truck tyre line-up with the introduction of new sizes in 2013. Both ECOPIA H-STEER 001 and ECOPIA H-DRIVE 001 add sizes 295/80R22.5 and 315/80R22.5 to the currently available 315/70R22.5. ECOPIA H-TRAILER 001, already available in size 385/55R22.5, will add size 385/65R22.5 in 2014.

Up to 5% fuel saving versus previous Ecopia range*
Fuel is one of the largest operating expenses for fleets, accounting for around 25-30% of all fleet related costs. Fuel economy and efficiency has therefore become imperative, especially for advanced, fuel-conscious long-haul operators.

Bridgestone’s response to the challenges of these customers is a full range of premium fuel efficient tyres for Steer, Drive and Trailer positions: ECOPIA H-STEER 001, ECOPIA H-DRIVE 001 and ECOPIA H-TRAILER 001. Together they can deliver a reduction of up to 5%* in fuel consumption compared to the previous range of ECOPIA tyres.

Lower rolling resistance...
Depending on the situation and driving conditions, between 20 and 50% of fuel consumption is a result of rolling resistance, which is the force required purely to roll the tyre. Bridgestone has achieved a drastic reduction in rolling resistance of the new ECOPIA range versus previous tyres: independent road tests** show that ECOPIA H-STEER 001 and ECOPIA H-DRIVE 001 provide respectively 18.9% and 26.5% lower rolling resistance than the previous ECOPIA series, leading to 4.4% lower fuel consumption.

Together with the ECOPIA H-TRAILER 001, highway operators can save up to 5%* of fuel with the combination of ECOPIA H-STEER 001, ECOPIA H-DRIVE 001 and ECOPIA H-TRAILER 001 compared to the previous ECOPIA series.

...without compromising traction, wet grip and mileage
To achieve these benefits, Bridgestone has employed its proprietary NanoPro-Tech™ compound which reduces internal friction between the different tyre compound elements, decreasing the energy loss in the top compound as the tyre rotates. This reduced energy loss translates as lower rolling resistance – but without compromising other tyre performance areas such as drive traction, wet grip and mileage.

Rolling resistance is also reduced through the use of a new sidewall compound in ECOPIA H-STEER 001 and ECOPIA H-TRAILER 001, while the Low Energy Pattern of ECOPIA H-DRIVE 001 allows for better control of the movement in the tread blocks, creating less deformation. Because there is less deformation, tread wear is reduced and the resulting reduction in absorbed energy also reduces the tyre’s rolling resistance.

“With their optimum synergy between rolling resistance, mileage and casing durability, Bridgestone’s new ECOPIA tyres are the answer for long-haul fleets that not only want to reduce their fuel costs, but also their tyre related cost per kilometre” says Harald Van Ooteghem, Senior Manager Marketing Planning, Commercial Business Unit, Bridgestone Europe.

The Bridgestone ECOPIA range represents a breakthrough in improvement of eco performance by helping to save fuel and reduce carbon emissions without compromising on safety or tyre life.

ECOPIA H-STEER 001, ECOPIA H-DRIVE 001 and ECOPIA H-TRAILER 001 apply Bridgestone’s new user-friendly naming system: designed to make tyre names more transparent and self-explanatory, the new naming logic reflects the two most important aspects of correct tyre use: the surface type (H for highway) and the axle (Steer, Drive or Trailer).


* Based on TÜV SÜD test results and internal testing comparing the ECOPIA H-STEER 001, ECOPIA H-DRIVE 001 and ECOPIA H-TRAILER 001 with the previous Ecopia range (R249 Ecopia, M749 Ecopia and R109 Ecopia, in sizes 315/70R22.5 and 385/55R22.5). TÜV SÜD Automotive GmbH is part of the highly-respected international technical service organisation TÜV SÜD Group
** Based on TÜV SÜD test results on size 315/70R22.5.