Bandag: Bridgestone’s retread brand…
As the world’s leading retread brand, Bandag now becomes Bridgestone Europe’s sole premium retread brand. As part of this branding strategy, the current Bridgestone-branded pre-cured tread products will gradually be phased out in favour of Bandag-branded products.
As the first step in this process, the Bridgestone-branded M729EVO will be discontinued, and replaced with even better performing Bandag-branded M729EVO.
The challenge: Lowering fleets’ tyre related costs…
“The new Bandag M729EVO is an outstanding product! It builds on a combination of Bandag know-how with design features of the successful Bridgestone M729. We are confident in its potential to result in up to 10% better mileage than the predecessor product” says Harald Van Ooteghem, Senior Manager Marketing Planning Commercial Business Unit, Bridgestone Europe.
The Bandag M729EVO product is M+S marked, M-speed rated (130km/h) and features the convex block design, reducing stress at the block edges and dramatically cutting down the heel & toe wear.
The Bandag M729EVO will be available in different sizes, allowing to retread the most common casings used within this segment
About Bridgestone Europe
Bridgestone Europe (BSEU), with European headquarters in Brussels, Belgium, is a key regional subsidiary of Tokyo-based Bridgestone Corporation, the world’s largest manufacturer of tyres and other rubber products. Bridgestone Europe operates an R&D center, 8 plants and offices in more than 30 European countries, with over 13,000 employees. BSEU’s premium tyres are sold both within Europe and globally.