Bandag: Bridgestone’s retread brand…
As the world’s leading retread brand, Bandag now becomes Bridgestone Europe’s sole premium retread brand. As part of this branding strategy, the current Bridgestone-branded pre-cured tread products will gradually be phased out in favour of Bandag-branded products.
As the first step in this process, the Bridgestone-branded M729EVO will be discontinued, and replaced with even better performing Bandag-branded M729EVO.
The challenge: Lowering fleets’ tyre related costs…
“The new Bandag M729EVO is an outstanding product! It builds on a combination of Bandag know-how with design features of the successful Bridgestone M729. We are confident in its potential to result in up to 10% better mileage than the predecessor product” says Harald Van Ooteghem, Senior Manager Marketing Planning Commercial Business Unit, Bridgestone Europe.
The Bandag M729EVO product is M+S marked, M-speed rated (130km/h) and features the convex block design, reducing stress at the block edges and dramatically cutting down the heel & toe wear.
The Bandag M729EVO will be available in different sizes, allowing to retread the most common casings used within this segment
About Bridgestone EMEA (Europe, Middle East and Africa)
Bridgestone EMEA, with headquarters in Brussels, Belgium, is a wholly owned subsidiary of Tokyo-based Bridgestone Corporation, the world’s largest tyre and rubber company. Bridgestone EMEA operates in more than 60 countries and has over 18200 employees. Across the region it has 14 tyre and tyre related plants, a major R&D Centre and a proving ground. Bridgestone EMEA’s premium tyres are sold in Europe, Middle East, Africa and globally.