Aimed at giving drivers a fresh, attractive, user-friendly and engaging experience, Bridgestone’s new website – auto.bridgestone.eu – offers drivers a number of different ways of finding the right Bridgestone tyres for their vehicles. Whether they already know exactly which tyre they are looking for or would like additional guidance to find a suitable product, Bridgestone now assists them in every step of their journey with five new local versions.
“The philosophy behind our new website in based on Bridgestone’s global tagline “Your Journey, Our Passion”. Taking an innovative approach to support the lives of our customers, with relevant, informative product information and appealing content to enhance their overall driving experience, whether sharing ideas for trips or helping them to be safer on the roads” says Jake Rønsholt, General Manager Corporate and Brand Communications, Bridgestone Europe.
The sites are arranged in two main sections:
TYRES:
Catering to the preferences of different types of customer, making available different ways to find the best tyres for their vehicle and inform themselves about the strengths of our different tyre ranges and products.
YOUR JOURNEY:
In addition to informing visitors with news, tyre tests, safety tips and other content, we aim to show our passion for their “journey” wherever it takes them, with constantly evolving ideas and tips for not only their daily motoring but also their trips and travel plans for the future.
In all parts of the site our DEALER LOCATOR is readily available to guide visitors to a local sales outlet.
Additional country sites will be rolled out in the coming months.
About Bridgestone Europe
Bridgestone Europe (BSEU), with European headquarters in Brussels, Belgium, is a key regional subsidiary of Tokyo-based Bridgestone Corporation, the world’s largest manufacturer of tyres and other rubber products. Bridgestone Europe operates an R&D center, 8 plants and offices in more than 30 European countries, with over 13,000 employees. BSEU’s premium tyres are sold both within Europe and globally.