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European launch for Bridgestone Adrenalin ‘urban sporty’ tyre

Mar, 06 2013

European launch for Bridgestone Adrenalin urban sporty tyre

Bridgestone has announced the European launch of Potenza Adrenalin RE002 premium sport tyre.

True to its name the Adrenalin is urban sporty, offering car enthusiasts a daily driving sensation with sharp steering response and exhilarating sporty handling.

José-Enrique Gonzalez, Director Consumer Marketing & Sales Support of Bridgestone Europe explains: “With Potenza Adrenalin RE002 we are offering driver satisfaction to new Bridgestone consumers. We are targeting car enthusiasts who love a sporty feel and want an exciting everyday alternative to touring tyres.”

Urban Sporty
In Bridgestone’s premium sport line-up, the Potenza S001 remains the flagship product for high-performance and luxury cars. Designed for both original equipment and replacement markets, the S001 has a perfectly balanced wet-oriented performance.

The Potenza Adrenalin RE002 in contrast is a pure sport tyre for the replacement market and available at a competitive price in comparison to the S001.

“Adrenalin targets a mindset: whether the driver owns a city car, tuned car, two-seat roadster or standard saloon, Adrenalin promises a daily driving sensation with razor-sharp steering response and precision handling on the urban circuit” says José-Enrique Gonzalez.

Secure in wet
For dry handling and sheer driving fun, the tread design boasts large, stiff outer blocks with a 3D connection between shoulder and adjacent rib, giving the tyre sharp responsive turn-in and exhilarating cornering ability. Road grip and sporty manoeuvring with a direct handling feel are enhanced by the wide offset rib design with grooved edge and waved centre block.

The Adrenalin will provide drivers with all the wet security they need in European weather conditions. For this, Bridgestone has applied its new “pulse” groove and deflector technology: it breaks the water film faster in front of the footprint and deflects it away from under the tyre, increasing resistance to hydroplaning.

Adrenalin also looks the part. Its all-action asymmetric pattern grabs enthusiasts’ attention and the high-visibility sidewall embossing adds a sporty punch.

The Potenza Adrenalin RE002 will be progressively available across Europe in 15- to 18-inch sizes, 60 to 40 series, from February 2013.