SIMA 2013 International Agri-Business Show

Feb, 25 2013

Firestone at SIMA International 2013

Firestone presents innovative solutions for farming efficiency

Firestone comes to the SIMA 2013 International Agri-Business Show in Paris from 24th to 28th February with some of its latest innovations for more efficient farming. The Firestone stand (Hall 5B, n° B115), well positioned amongst agricultural vehicle manufacturers, presents the three pillars of Firestone’s business approach to the agricultural industry:

• Innovative high-quality tyres for more efficient farming;
• Agri Point – the European network of agricultural tyre service professionals;
• E-tools that help make the farmer’s life easier.

Innovations displayed on the Firestone stand at SIMA 2013 include:

• The new Maxi Traction IF 800/70R38: a further expansion of Firestone’s high load-capacity and low soil-compaction heavy duty tractor tyre range. Thanks to the larger footprint, this D-speed rated tyre is the ideal candidate to replace 710/70R42 or 650/85R38 tyres with a more soil-friendly alternative.

• The new Maxi Traction 800/65R32 tyre for Combine vehicles: the optimal tyre for this segment, combining high efficiency, high load capacity and low soil compaction in one tyre.

• With the new Performer 270/95R48 Row Crop tyre, Firestone is entering the sprayer market with tyres featuring outstanding load carrying capacity, high speed index and accurate steering response – a combination that will certainly enhancer farming efficiency. In order to cover all specific sprayer needs, further size expansions of the Performer 85-90-95 series are planned in the coming months.

“With these new products, we provide agricultural vehicle operators with highly efficient long-life tyres that not only reduce their operating costs, but also contribute to a better environment thanks to their low soil disturbance and compaction as well as their low fuel consumption” says Yves Kerstens, Managing Director, Commercial Business Unit, Bridgestone Europe

On the stand, a touchscreen module allows visitors to discover the Firestone agricultural tyre line-up and learn how tyres are manufactured. The displayed products in combination with Agri Point – the Firestone programme available to professional independent agricultural tyre dealers – and systems like the Firestone tyre pressure smart-phone application show visitors how Firestone provides a complete solution to farmers.