Living the corporate slogan “Your Journey, Our Passion”, Bridgestone invites all visitors at the Geneva Motor Show to “experience our passion” on its stand (Hall 6, n° 6253).
Named the Passion Salon by Bridgestone, the central area of the 230m² booth is designed to offer visitors face-to-face contact with Bridgestone experts and the opportunity to learn about the company’s products through interactive and entertaining communication modules.
“This year, the whole approach is to invite people to step onto our stand, feel our passion, and experience a journey through our products and technologies in an enjoyable way” says Jake Rønsholt, General Manager Corporate & Brand Communications, Bridgestone Europe.
The stand is built with three distinct areas where every visitor can create their own journey…
The central Core Zone welcomes visitors to be comfortably seated and talk to Bridgestone specialists, ask questions and relax with refreshment. An interactive 3D cinema presents Bridgestone tyres in a surprising and entertaining way.
On the right side of the stand, the Current Zone displays Bridgestone’s premium strategic products including Ecopia fuel-efficient tyres, Turanza T001 touring tyre, Potenza S001 RFT sport tyre, a winter corner with the Blizzak range, and the latest Bridgestone motorcycle tyre line-up. Adding to the attraction is an Aston Martin V8 Vantage equipped with Bridgestone Blizzak winter tyres.
The left side of the stand is the Future Zone where Bridgestone reveals its latest innovations and dreams for tomorrow: a concept tyre for the next generation of environment-friendly vehicles; Bridgestone’s “100% sustainable material” and “half weight” concept tyres; and the AirFree concept tyre.
…Plenty of reasons to step up and “share our passion”!
About Bridgestone Europe
Bridgestone Europe (BSEU), with European headquarters in Brussels, Belgium, is a key regional subsidiary of Tokyo-based Bridgestone Corporation, the world’s largest manufacturer of tyres and other rubber products. Bridgestone Europe operates an R&D center, 8 plants and offices in more than 30 European countries, with over 13,000 employees. BSEU’s premium tyres are sold both within Europe and globally.