Bridgestone Europe has committed to double the number of year-end food donations to the poor and homeless of Belgium in 2012.
For its first official participation in supporting this activity, employees at the company’s European headquarters in Brussels and from Mecamold – its Herstal-based tyre mould manufacturer – have been mobilised to contribute around 150 boxes of food products for the “Shoe-Box” charity. With the company doubling this contribution, Bridgestone contributed a total of 328 shoe-boxes.
“The poor and homeless are particularly vulnerable in these difficult times. Bridgestone decided to double its effort for their Christmas this year” says Dirk de Cock, General Manager CSR, Bridgestone Europe.
All management and staff members of Bridgestone Europe are involved in the action which requires individual donors to fill a shoe box with non-perishable foods and non-alcoholic drinks.
Bridgestone believes that corporate social responsibility (CSR) should be at the heart of daily company management and it conducts CSR activities from three perspectives: through its business activities, through environmental activities and from a social standpoint. The Shoe-Box initiative is one of Bridgestone Europe’s societal CSR activities, which are developed on a local basis to meet the specific needs of individual countries, regions or communities.
Launched in 1999 by Les Samaritains asbl of Brussels, the Shoe-Box campaign donated more than 15,000 shoe boxes of food to the homeless and poor of Belgium in 2011. The gifts are distributed by various charitable organisations during the year-end holiday season.
About Bridgestone Europe
Bridgestone Europe (BSEU), with European headquarters in Brussels, Belgium, is a key regional subsidiary of Tokyo-based Bridgestone Corporation, the world’s largest manufacturer of tyres and other rubber products. Bridgestone Europe operates an R&D center, 8 plants and offices in more than 30 European countries, with over 13,000 employees. BSEU’s premium tyres are sold both within Europe and globally.