The Audi FIS Alpine Ski World Cup kicks off the new 2012/2013 season with the giant slalom events in Sölden, Austria on 27th-28th October. As last season, Bridgestone will be main sponsor at Sölden and a total of 37 World Cup Alpine Ski events in eight European countries from October 2012 to March 2013, in support of the Bridgestone range of winter tyres.
Bridgestone added surprise at the opening in Sölden with the unveiling of a striking statue of a downhill skier made of tyres. Artist Mirko Siakkou-Flodin worked with 45 Bridgestone tyres to evoke the skier’s strength, determination and muscle tone in full skiing motion.
“We wanted to dramatize the close association between the control and performance of Bridgestone winter tyres and top-level Alpine skiing” said José-Enrique Gonzalez Director Consumer Products and Sales Support, Bridgestone Europe.
The 2-metre high, 500 kilogram statue will appear at several FIS alpine skiing events this winter. Bridgestone will also add to its sponsorship branding package on bibs, start huts and gate flags with high-visibility panels on course and in the finish area and local marketing programmes in support of the Bridgestone winter tyre line-up.
Half-Greek, half-German, Mirko Siakkou-Flodin is renowned for his action art and “scrap” sculptures, and has been working with automotive parts for many years. In 2009 he created a 3-metre tall galloping horse tyre sculpture, now standing in Dubai.
About Bridgestone EMEA (Europe, Middle East and Africa)
Bridgestone EMEA, with headquarters in Brussels, Belgium, is a wholly owned subsidiary of Tokyo-based Bridgestone Corporation, the world’s largest tyre and rubber company. Bridgestone EMEA operates in more than 60 countries and has over 18200 employees. Across the region it has 14 tyre and tyre related plants, a major R&D Centre and a proving ground. Bridgestone EMEA’s premium tyres are sold in Europe, Middle East, Africa and globally.