Firestone comes to the EIMA 2012 agricultural fair in Bologna (7 to 11 November) with its latest innovations for the farming business. The 201m² stand (Hall 36 – location A11) presents the three pillars of Firestone’s business approach to the agricultural industry:
• Innovative high-quality tyres for more efficient farming
• Agri Point - the Europewide network of agricultural tyre service professionals
• E-tools that make the farmer’s life easier
The stand demonstrates Firestone’s complete solutions for farmers: innovative, more efficient tyres in combination with top-level service from Agri Point and systems to make the farmer’s workday easier, such as the new Firestone tyre pressure smart-phone application.
The stand highlights the new Firestone Maxi Traction IF. Built for high HP tractors, Maxi Traction is now available with Increased Flex technology – either to operate at reduced pressure for the same load and speed, or to carry heavier loads at the same pressure – for increased efficiency and higher crop yields.
Firestone also displays new Performer 65, 70 and 85 radials with improved load and speed ratings, offering farmers measurable gains in work time and load capabilities.
Other tyres on display include: Firestone R4000 offering high stability and durability; Duraforce, specially developed for light industrial duty; and the world’s largest agricultural radial, Firestone DT23 with IF (850/75 R42) with a 2.32 m diameter.
About Bridgestone EMEA (Europe, Middle East and Africa)
Bridgestone EMEA, with headquarters in Brussels, Belgium, is a wholly owned subsidiary of Tokyo-based Bridgestone Corporation, the world’s largest tyre and rubber company. Bridgestone EMEA operates in more than 60 countries and has over 18200 employees. Across the region it has 14 tyre and tyre related plants, a major R&D Centre and a proving ground. Bridgestone EMEA’s premium tyres are sold in Europe, Middle East, Africa and globally.