Bridgestone has been selected as an important tyre supplier by PSA Peugeot Citroën for the new Peugeot 208. Bridgestone EP25 in size 185/65R15 88T will be the predominant tyre on Peugeot 208 models with 15-inch rims and Bridgestone Potenza RE050A tyres in size 205/45R17 88V will be the only tyre on 17-inch wheels.
The stylish Peugeot 208 premiered at the 2012 Geneva Motor Show and was officially launched in Europe on 29th March. Bridgestone started tyre delivery in December 2011.
Commenting on the win, Edwin van der Stad, Director Sales, Consumer Business Unit, Bridgestone Europe said: “Bridgestone is doubly pleased: first to be selected for one of Europe’s leading hatchbacks, Peugeot 208, and secondly to be an important supplier on both approved sizes.”
The demanding tyre specifications from PSA Peugeot Citroën included the need for excellent ride, handling and comfort, with top-level braking on dry and wet. Added to this was the ecological requirement for a strong improvement in tyre rolling resistance, on both 15-inch and 17-inch sizes, to support the lower CO2 emissions of the vehicle.
Expertise in balanced performance
Bridgestone started developing the EP25 and Potenza RE050A for the Peugeot 208 in 2009, using its wide experience of developing tyres with a range of balanced performance characteristics.
The Bridgestone Potenza RE050A is an ultra high-performance tyre, designed to give more powerful models responsive, sporty handling with outstanding safety in the wet.
“Bridgestone put together a very competitive technical package to meet the extremely demanding specifications and technical requirements from PSA Peugeot Citroën” said Mr van der Stad.
About Bridgestone EMEA (Europe, Middle East and Africa)
Bridgestone EMEA, with headquarters in Brussels, Belgium, is a wholly owned subsidiary of Tokyo-based Bridgestone Corporation, the world’s largest tyre and rubber company. Bridgestone EMEA operates in more than 60 countries and has over 18200 employees. Across the region it has 14 tyre and tyre related plants, a major R&D Centre and a proving ground. Bridgestone EMEA’s premium tyres are sold in Europe, Middle East, Africa and globally.