Bridgestone tyres were selected for the new BMW 3 Series, introduced in Europe in February 2012. Safety and balanced performance are the themes, with a selection of Bridgestone standard touring tyres and Run-Flat Technology (RFT) tyres specified across the BMW 3 Series model range.
“Bridgestone is proud to continue its long-standing partnership with BMW in the development of premium touring and high-performance tyres. Today nearly all BMW models, right across the range, are fitted with Bridgestone conventional and RFT tyres as original equipment” says Edwin Van der Stad, Director Sales, Consumer Business Unit, Bridgestone Europe.
The 2012 BMW 3 Series is fitted with ultra high-performance Bridgestone Potenza S001 RFT tyres in six sizes on 17-, 18- and 19-inch rims. Standard and RFT versions of Bridgestone Turanza ER300A Ecopia touring tyres are each supplied in two sizes for 16-inch wheels.
About Bridgestone EMEA (Europe, Middle East and Africa)
Bridgestone EMEA, with headquarters in Brussels, Belgium, is a wholly owned subsidiary of Tokyo-based Bridgestone Corporation, the world’s largest tyre and rubber company. Bridgestone EMEA operates in more than 60 countries and has over 18200 employees. Across the region it has 14 tyre and tyre related plants, a major R&D Centre and a proving ground. Bridgestone EMEA’s premium tyres are sold in Europe, Middle East, Africa and globally.