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Bridgestone builds strong winter position with premium tyres for all conditions

Feb, 29 2012

Bridgestone builds strong winter position with premium tyres for all conditions

Bridgestone has redefined its position in the winter tyre market with the launch of new products and an expanded range of premium tyres designed for all types of winter conditions in Europe.

Bridgestone has redefined its position in the winter tyre market with the launch of new products and an expanded range of premium tyres designed for all types of winter conditions in Europe. From temperate areas with wet winters to cold but variable central European weather and severe northern European conditions, Bridgestone now has a top-performing line-up for wet, dry, snow, slush and ice.

The backbone of this new winter range is built around four recently launched products: the A001 Weather Control for moderate, wet climates; the lamellen Blizzak LM-32 and Blizzak LM-80 for variable central European winters; and the Blizzak WS70 with Multicell compound for extreme northern European conditions.

All these tyres have been designed with Bridgestone’s latest winter tread and compound technologies, supported by heavy R&D investment and product testing at Bridgestone’s new winter proving ground in northern Sweden.

A001 Weather Control: confident driving all year round, even if winter strikes
Bridgestone has designed the A001 Weather Control tyre for specific European regions with moderate climates and mild, wet winters. With its “all weather” silica compound, special water evacuation blocks and high edge density, the A001 provides a dynamic driving experience with safe grip and confident handling in all conditions, even when winter strikes unexpectedly.

Blizzak LM-32: top-level wet and snow handling, approved by premium OEM’s
This new member of the Blizzak family takes winter performance in variable central European conditions to new heights. The unidirectional tread is engineered for strong grip in snow and wet, with high sipe density for slippery surfaces. Bridgestone’s latest compound technology gives confident braking in all winter conditions. Approved for certain BMW, Audi and Mercedes models.

Blizzak LM-30 and LM-35: high-level grip and safety in all central European conditions
These two Blizzak lamellen tyres for central European conditions provide high-level driving safety than their Blizzak predecessor.
Blizzak LM-30 targets compacts, mid-sized cars and family saloons with safe all-round winter handling. The high edge density in the centre tread area provides maximum control on snow and ice, with the reassurance of short braking distances on slush and wet.
Blizzak LM-35 promises drivers of high-powered cars a class-leading driving experience. With its stiff shoulder blocks, advanced polymer top compound and “washboard” sipe technology, the LM-35 is tuned for secure winter performance and confident high-speed motorway handling in wet and dry.

Blizzak LM-80: superior winter performance for latest generation of SUV’s and CUV’s
The all-new Blizzak LM-80 lamellen tyre helps drivers get the most out of their SUV, delivering superb performance and safety in all winter conditions. The unidirectional tread with its advanced sipe platforms is designed for winter traction and handling on ice and snow and offers balanced control on wet and dry roads. The under-tread compound and lighter construction reduce the tyre’s rolling resistance, helping to cut fuel consumption.

Blizzak WS70: improved performance in all northern European winter conditions
The new Blizzak WS70 gives motorists optimum handling on ice, snow, slush, wet and dry, with the comfort of a studless product. The tyre features the latest Bridgestone winter technology: the new tubular Multicell compound with ‘bite particles’ for grip on ice, 3D ZigZag siping which helps maintain block stiffness and bite on packed snow and ice, and NanoPro-TechTM polymer to improve flexibility in lower temperatures.

Blizzak DM-V1for 4x4s: with Bridgestone’s Multicell compound for extra grip on ice
For extreme winter conditions, the Blizzak DM-V1 gives drivers of powerful new-generation 4x4 vehicles the double benefit of strong grip on frozen surfaces and safe handling on wet. The tyre features Bridgestone’s revolutionary Multicell Z Compound, with its microscopic bubbles and tubes that absorb the water film on ice. Adding to the edge effect, “biting” micro-particles are constantly exposed as the tyre wears, ensuring strong grip on frozen surfaces throughout the tyre’s life.

Noranza 2 EVO: Bridgestone's latest studded specialist for secure ice handling
The Noranza 2 EVO retains the excellent snow, slush and dry performance of Noranza 2 but upgrades its ice and packed snow performance with an improved stud and tread compound application. The longer, square pin stud provides more edge effect for stronger ice traction and braking, and is held securely in position by a new square-shaped stud base. Developed exclusively for Nordic conditions; tested and proven at Bridgestone's new proving ground in northern Sweden.